Facebook never intended for its brand to represent a single site called Facebook.com. So, when everyone and their Media auntie started moaning about how Facebook was losing users, simply because a few people were no longer going to Facebook.com to check their newsfeed, the folks at FB HQ just smiled quietly. Why? Because Facebook is not in the business of hosting a global chat-room. Its mission is to connect everyone around the world, wherever they are, and however they choose. Thus, we have Facebook Connect, whereby your FB identity follows you all over the Web and brings your friends with you. It also represents Facebook’s underlying play for ubiquitous presence across the Interwebs.
Facebook has deployed other platform and channel agnostic tools and utilities that integrate their brand more firmly into your daily Net activities, not least of which is today’s release of Facebook Embedded Posts. Now bloggers, site builders, and other content publishers have been advised they can embed Facebook Page content into their distinct destinations: