I recently posted a query to my Twitter family:

In no time at all, I received a flurry of very interesting and diverse replies, and I want to thank everyone for their very compelling suggestions. Here below the first ten reading suggestions, as I look forward to more to come!:

“Americanah” by Chimamanda Ngozi Adichie – via https://twitter.com/carozaldua

“2am at the Cat’s Pajamas” by Marie-Helene Bertino – via https://twitter.com/lmholt0

“Ready Player One” by Ernest Cline – via https://twitter.com/schlossax

“Lamb” by Christopher Moore – via https://twitter.com/jiwindsor

“Agapē Agape” by William Gaddis – via https://twitter.com/140xLangame

A general recommendation of biographies from https://twitter.com/MihadAli

“The Moon’s a Balloon” by David Niven – via https://twitter.com/bockersjv

“Such Small Hands” by Andrés Barba – via https://twitter.com/citizenlow

“The Happiness Hypothesis” by Jonathan Haidt – via https://twitter.com/timokupsa

“Lincoln in the Bardo” by George Saunders – via https://twitter.com/sfie_1

Betamax was better than VHS (smaller tapes, better color reproduction, APS, 250 lines vs. 240 lines of resolution, superior sound, a more stable image, and better HW (recorders) construction).

HD DVD was better than Blu-ray, from a production scaling perspective: a fact that would have proved even more profitable given the lack of wholescale Blu-ray adoption for which Sony et al were hoping. While Blu-ray picture quality is superior to HD DVD, the cost for upgrade (to studios, manufacturers, and consumers alike) will have proven too great, once we look back and see how non-existent the transition from DVD to Blu-ray was.

History is littered with the corpses of superior or more reasonably positioned systems, all killed by the same disease: poor strategic marketing. Herewith, another one bites the dust:

The Windows Phone OS family (WinPhone 7 – Windows 10 Mobile) was a fluid, elegant, sophisticated OS group, murdered by marketing failures galore (as well as by the marketing successes of the opposition). For more than 6 years, I have been writing about Microsoft’s failure to effectively position or market their mobile platform and operating systems. A lot of good that did!

What are the lessons learned, and has Microsoft burned their mobile user base enough times now, that their Windows Core OS offering will fail to elicit enthusiasm from mobile consumers who carry too many scars?