A message from the firm’s President, Nicholas de Wolff:
I have been struggling these past days with how I, a middle-aged white man (albeit of Hispanic ancestry), might express my present despair, disappointment, frustration, and solidarity in a constructive and meaningful way. Reading and sharing the words of a Person of Color, a Woman, an individual more intelligent and eloquent than I, proved to be the most constructive thing I could do. Recognizing that her words are far better than mine might ever be, I append here below a letter written by the Head of School of one of our nation’s most impressive High Schools, which happens to be exclusively for Girls, and happens also to be one of the most inclusive I have ever come across. Dr. Meera Viswanathan is a cultural warrior, and I hope her words affect you as they do me:
Dear Walker’s Students and Walker’s Community,
We have been dealing with a crisis for the last few months in the form of a pandemic beyond our control that has threatened the stability of our nation and our world. Now we are confronting another that is even more serious and tragic because it is one over which we do have control — systemic racism that has resulted in a pattern of killing Black people across the nation because they are Black. This is not new, but it has been exacerbated by the pandemic at hand, as so many inequalities have been.
In times of crisis, people often reach back to their traditions, their ideals, their values. At Walker’s we have our mission, our vision and our meditation as a guide. Our school meditation concludes, as every student knows, with the line “In love lies the key to life.” The philosopher and activist Dr. Cornel West, reminds us that “Justice is what love looks like in public.” If we are to be true to our values at Walker’s, we must be committed to justice because that too is the key to our lives as a society. If some of us have the right to jog, walk home at the end of the day, sleep in our beds without worry that harm may come to us, then all of us must share that same right, that same freedom equally. Again, our meditation enjoins, “Help us to look beyond ourselves and recognize the needs of others.”
Many members of our community, Black and Brown, worry daily about their safety and well-being; they worry especially about their parents and caretakers, their siblings, their relatives and their communities, wondering how to keep them safe and worrying that some day they may be targeted for what has been termed, “living while Black.” Former First Lady Michelle Obama described this as “a heartbreak that never seems to stop.” This cannot continue. All of us need to ask ourselves if the ideals to which we aspire are simply fairy tales which we tell ourselves to go to sleep at night. Or, are they ideals that we are determined to achieve, working every day to get closer to realizing them? This is not about politics; this is about who we are and what we believe in as human beings in terms of justice for all.
It is not enough to be saddened or angry by all that has happened, because those emotions usually dissipate after a week or two as people return to the status quo ante. Now we must ask ourselves something very different — how have these recent events altered how we see the world and ourselves within it? Can we commit ourselves to justice as the embodiment of our love for our Walker’s community? Are we courageous enough to be willing to see our own blind spots, those places of bias within us? Remember again our meditation, “Let us never be afraid to follow where the truth may lead us.”
These killings have engendered protests and uprisings that have resulted in more unrest. It is not enough to condemn the unrest, we must ask ourselves why people en masse are so compelled to abandon the rule of law. The answer can only be because they have felt abandoned by the rule of law. Violence in any form cannot be glorified; it must be abjured. Again our meditation offers guidance, “May we have insight to understand each other, And wisdom to know why we are sometimes misunderstood.”
To the memory of Emmett Till, George Floyd, Breonna Taylor, Ahmaud Arbery, and all those countless others who have lost their lives simply because someone did not like the color of their skin. Or where they were from. Or their religion. Or their political affiliation. Or…
In addition to the indomitable nature of the human spirit, history has also borne witness to the ways in which moments of crisis present opportunities for innovation, reinvention, improvement, and transformation – at the personal, enterprise, and community level.
Along with the more obvious (and worthy of support) Nonprofit relief organizations putting their shoulders to the wheel during this challenging period in world history, a number of commercial enterprises and other private ventures, less accustomed to tackling this sort of circumstance, are rising to the test and inspiring their peers and partners to seek out new models in collaboration, community, and constructive social action.
Médecins Sans Frontières, the World Health Organization, the Red Cross, and others are doing the admirable work for which they were founded: providing services and support to the neediest among us, while also offering vital research and data to help enlightened nations accelerate their journey toward community, social, and fiscal health. Other entities are meanwhile also studying and leveraging their unforeseen circumstances in a noteworthy fashion. As we continue to travel along this unpaved path, possessing only a folkloric sense of our destination, and with no knowledge of the distance or time that we will be traveling, the responsiveness and visibility of many brands and entities will become case studies in corporate social responsibility, stewardship, brand positioning, sustainability, customer relations, and even profitability.
Sometimes a small risk is worth it, if the intent is good, and the initiative is thoughtfully manifest.
The simple yet important early actions taken by numerous grocery brands ( Trader Joe’s, Giant Food, Costco, Target, Whole Foods, to name but a few) to accommodate the higher risk members of our population by establishing special “seniors and immune-system compromised citizens” shopping hours set a tone of thoughtful accommodation that deserves mention. The goodwill garnered was a great bonus, in addition to any maintained or even increased sales volumes. While many questions were still being formed as to transmission, safety, and other considerations, many brands made decisions to welcome, accommodate, and protect those at higher risk, rather than wait and see. Of course, hindsight being what it is, emerging data might have shown the actions to have been somewhat dangerous or foolhardy, but that was not the case this time. Solid protective measures were taken (social distancing, masks, wipedowns, etc), and it was a win-win for all. Sometimes a small risk is worth it, if the intent is good, and the initiative is thoughtfully manifest.
In the absence of clear and timely support action from the Federal Administration, commercial brands such as Crocs, Starbucks, Garnet Hill, and The Company Store are donating their products to frontline workers, while brands including New Balance, Fanatics, Hanes, Razer, and others have shifted production to making masks for frontline workers. Numerous other companies have donated funds to the cause. This is the best of corporate social responsibility, but it has been necessitated largely because of national government failure to proactively and persistently address a crisis that was foreseen years ago.
As and when nations begin the laborious climb out of the present quagmire, it will be important to watch and learn from those infrastructures initiating methodologies that prove most successful at lifting up the social and fiscal health of their citizenry.
Innovation is often manifest at times of highest urgency, and always best realized at moments of purest intent.
Educational systems have meanwhile not been idle. While public and private schools alike scramble to find new models to minimize the disruption to student curriculums in 2020 (and beyond?), some standouts deserve mention: Logitech is giving k-12 teachers free webcams and headsets as they transition to virtual teaching. Audible is making hundreds of their audiobook titles available to students for free. Google, Zoom, and Microsoft are all offering their online meeting and communications tools for free. This is perhaps where we can best see how stewardship and social responsibility can convert fluidly into opportunity. The move by Zoom to take the lead in offering free online learning and meeting facilities to K-12 institutions, notwithstanding privacy and security concerns that they aggressively addressed, skyrocketed the company’s valuation, and it remains strong. At the same time, competitor brands were inspired to not only step up and offer the same deal, but their go-to-market strategies for feature and function improvements were also accelerated and improved. The challenge laid down encouraged a whole fleet of online communication brands to rise together. Innovation is often manifest at times of highest urgency, and always best realized at moments of purest intent.
Schools are scrambling to develop new lesson plans, leverage heretofore peripheral toolsets, and accommodate previously negligible considerations, as they seek to shepherd their students through this challenging period, and give them the best education possible, under the circumstances. Very recently, some school districts have given up on the experiment, citing overwhelming logistical challenges for both teachers and parents.
Meanwhile, around the world, institutions and programs are refusing to let this crisis compromise their commitment to the highest standards in education they are capable of offering. In “better” times, many institutions struggled somewhat passively under the edicts of bureaucratic regional, State, and even national governments. Today, teachers and administrators alike are demanding the best possible support for their students, and many parents are stepping up to help in ways not seen before. Organizations such as Girls With Impact and Coursera are offering their curricula free of charge, and educators are collaborating with impressive transparency and a commitment to high standards in learning and social health alike. Faculty at my daughter’s school, The Ethel Walker School, have been internally sharing best practices and discoveries with enthusiasm and impressive thoughtfulness, and I suspect many other institutions are doing likewise.
It becomes clear, the more I study the varied brands, industries, and markets impacted by this epidemic, that progress and prosperity will be realized first by those entities (professional or otherwise) that embrace a culture of service and community. Transparency and collaboration will be stepping stones that elevate us from our current difficult situation; cooperation and fact-based responsibility will be the guideposts.
Companies that find themselves in suspension can either close down or leverage their skillsets to innovate and enrich their sector and, by extension, our world. In Australia, enterprises such as Passions of Paradise, Wavelength, Ocean Freedom, Sailaway and Quicksilver Cruises are nurturing the Great Barrier Reef in Australia, during the tourism industry’s absence. SodaStream is donating to global NGO WaterAid which provides clean tap water for drinking and washing hands. The sparkling water company, based in Israel, also recently announced its commitment to eliminate the use of 67 billion single-use plastic bottles by 2025 and to switch the packaging for all of its flavors from plastic to metal bottles beginning early next year. Meanwhile, a Los Angeles company, Orly has reconfigured its factory to produce 75% alcohol-based hand sanitizer, and 10,000 bottles will be donated to the City of Los Angeles for distribution throughout the city’s at-risk homeless population. These are just a few examples amidst a growing collection of case studies in community leadership and industry innovation.
What case studies have you come across that demonstrate laudable examples in stewardship, cooperation, and creative innovation, during this time when many might otherwise trend toward apathy and surrender? Is your organization doing some interesting and inspiring work? Do you have a community-building and uplifting idea that deserves to be realized? Let us know!
Transparency and collaboration will be stepping stones that elevate us from our current difficult situation; cooperation and fact-based responsibility will be the guideposts.
We first visited the Weymouth Treatment Plant, an impressive 150-acre site built in 1940, just before WW2 (thus its noted Mission Revival-style architecture).
The plant has a treatment capacity of 520,000,000 gallons per day: blending water delivered a combined 700 miles via the Colorado River Aqueduct and the California Aqueduct. It is also home to one of the world’s largest machine shops, housing some awesome toys.
We next visited the adjacent Water Quality Lab, which performs more than 320,000 water quality tests annually on samples gathered throughout the vast distribution systems, for the detection of bacteria, viruses, protozoan parasites, chemical contaminants, and toxins – thereby safeguarding the drinking water delivered to more than 19 Million Southern California residents every day.
An hour or so away, we entered the Advanced Purification Center: a high-security half-million gallon per day test facility, built as a proof of concept for near-future construction of a full-scale recycled water plant.
A unique application of membrane bioreactors significantly increases water recycling efficiency. If approved, this innovative system will have global applications, and greatly reduce dependence on imported water. The full scale initial planned construction can produce up to 150 million gallons of drinkable water daily, enough to serve 500,000 homes.
Stage 1 of purification – Membrane Bioreactors: Microorganisms remove ammonia and other nitrogen compounds, while membranes filter tiny particles, smaller than 1/100 of a grain of sand.
Stage 2 of purification – Reverse Osmosis: Pressurized membranes further remove microscopic materials, such as bacteria, pharmaceuticals and salts, eliminating more than 99% of all impurities.
Stage 3 of purification – Ultraviolet/Advanced Oxidation Process: Ultraviolet light and a powerful oxidant destroy any remaining viruses and trace chemical compounds.
I was surprised that the MWD staff knew nothing about the Gates Foundation Omniprocessor initiative, given the inherent opportunities for cross-collaboration and mutual benefit. Then again, I was equally surprised how little attention has been paid by MWD to the opportunities for IP development and protection. Public utilities tend not to think of their own inventions and innovations as opportunities for IP and licensing growth. It is important, however, for publicly funded entities engaging in pioneering R&D to explore channels for revenue generation beyond taxpayer funding, which is subject to legislative redirection at any given time. The State of California has a history of developing globally impactful innovations, be it in water management, earthquake detection, or fire protection. Some of these innovations merit protection and consideration as foundations, upon which future R&D might be funded.
The inspection team on this infrastructure trip comprised some of the brightest and best of California leadership. Admittedly, some of the more complex engineering parlance flew over my head, but I learned an enormous amount, most notably that – once again – the State of #California is leading the way in finding and building new ways to distribute, treat, conserve, and maximize one of our planet’s most valuable resources.
Now is an ideal moment to take stock of our performance, and reorient ourselves in the direction of peace, renewal, introspection, and togetherness.
However challenging this past year may have been for you or your business, we hope that the net effect has been a positive one, not only to your bottom line, but to your and your colleagues’ personal sense of wellbeing. We work to live, and may we all live to make our world a little better – whether through art, commerce, social service, or whatever pursuit gets you out of bed at the beginning of your day!
As always, our firm’s marker for success is how much we were able to learn and grow, in any given year. 2019 was no exception, though it had some unforeseen moments!
Our recent engagements have taken us into a variety of new markets and fields, for which I am grateful. Whether working with the UN Foundation on their “Girl Up” initiative, restructuring a nationally syndicated radio talk show for the podcast era, or celebrating the opening of a new local business venture. Our company’s focus remains on people, sustainability (environmental and fiscal), and innovation.
Personal commitments prevented me from spending my usual couple of months with our London and Lisbon teams, but more time in the Los Angeles area allowed for greater participation in some local initiatives.
We continue to enjoy supporting the great work done by the film and TV industry’s Green Production Guide team, and I enjoyed spending a day at the Produced By Conference in early June, roaming the Warner Bros lot, challenging the thousands of industry professionals in attendance to rethink and upgrade their approach to sustainable production. Personal engagement remains the foundation stone upon which fruitful change is built.
Our firm continues to work with and advise a variety of political and educational initiatives and organizations, including the City of Burbank, where we are based. We are passionate about improving the transportation infrastructures and community health of this beautiful city – no small undertaking in an area so slavishly devoted to the automobile! We were thrilled to participate this year in some milestone events and initiatives, including the groundbreaking ceremonies for a bikeway we’ve been working on for a number of years, the continued development of a regional rapid transit system (BRT), and ongoing improvements to the intersections between our regional and local traffic infrastructures (more access for bicycles, pedestrians, and public transportation!). There has been a lot of success in 2019, but, as with all such projects, the movement is glacial and there remains much to be done!
This was a great year for improving the city’s fiscal and functional health, and it’s been a pleasure to welcome new City Manager Justin Hess, while thanking outgoing City Manager Ron Davis for his service. Each person, though cut from different cloth, brings a standard of excellence and service worthy of appreciation. The inimitable Emily Gabel-Luddy, nearing the close of her term, will shortly be succeeded as the City’s Mayor by our other admirable friend Sharon Springer, and I look forward to a period wherein her infectious enthusiasm, love of community, and intelligence will continue to inspire and uplift not only City Staff, residents, and businesses, but the municipalities around us, as California continues to lead the way in facing the challenges and opportunities of our myriad communities.
A summer opportunity to travel back to Seattle, Washington allowed me to catch up with a previous client, OneRedmond, and the numerous technology and entertainment companies with whom we collaborated during our most recent project in the area. Some very interesting progress has been made, including the establishment of a very promising Public/Private partnership serving the Greater Seattle Economic Development area. This region includes not only Seattle itself, but also the wonderful cities of Redmond, Kirkland, and Bellevue. We were also able to spend a good amount of time with another cherished client, one of the Northwest’s top event and hospitality firms with whom we are developing a growth strategy, as they expand into more strategic and global ventures relating to their already impressive core capabilities.
The Northwest region remains a favorite one, and I’m excited to see its continued growth as a hub of innovation and workforce development. The area’s renowned commitment to sustainability and community makes it an excellent breeding ground for the next generation of purpose-driven enterprises.
Bungie Offices in Bellevue, WA
Harebrained Schemes HQ
Big Fish Games in Seattle, WA
Back in Los Angeles, I was recently invited to participate in a long-overdue Mobile World Congress workshop session entitled “Women4Tech”. It was inspiring to see and talk with such a diversity of women leaders in the fields of tech, marketing, engineering, government, and creative production. Some of next year’s most compelling innovations from around the world will be coming from women-led enterprises, and we can only benefit from their contributions, guidance, and insights.
At the end of last year, I was invited by Al Gore to become a Climate Reality Leader, helping to inform and inspire communities to become more actively engaged in combating the undeniable climate crisis we all face. In addition to giving presentations to schools, local governments, corporations, and community organizations, it was an honor to be asked to establish and chair one of the newest Chapters of the global Climate Reality Project. This proved a mighty and worthwhile challenge! During the course of this past year, we recruited more than 40 passionate advocates for responsible stewardship, and together we have made a marked impact on local, state, regional, and national policy and action. We look forward to helping the organization further consolidate and maximize the energy, knowledge, and commitment of these leaders.
Climate Reality Leadership Training in Los Angeles
Climate Leader Workshop
Meeting Climate Reality Leaders from all over the globe
The Southern Poverty Law Center has been a favorite organization, ever since I was a student at Duke University, helping to set up a chapter of the Center’s then-new “Teaching Tolerance” initiative. I’ve long enjoyed supporting the great work done by this laudable organization, and this year we were offered a marvelous opportunity to spend some time with co-founder Joe Levin, as we reviewed the extraordinary efforts undertaken by the SPLC, on behalf of the disenfranchised, marginalized, and oppressed members of our nation’s family. I remain in awe of their passionate zeal and commitment.
While 2019 provided a diversity of opportunities and discoveries, it also unhappily took away important treasures. I was greatly saddened this year to participate in memorial and funeral services for some great people, including my friend, Blake Byrne; an important mentor, David Picker; a previous boss, Michael Lynne; and former colleague and icon, Cokie Roberts. It would be pitiful to attempt here any sort of In Memoriam for such admirable people, so we will instead commit ourselves anew to conducting our professional business in a manner reflecting their integrity, passion, and service. We are sure that each of our friends, colleagues, and clients has experienced the pain of loss this year, in their own unique but equally important way, and we offer each our sympathy. Life is indeed a fleeting gift, the value of which we seem to fail to take full measure, until we find ourselves being ushered toward the exit. To borrow the latest aphorism: KonMari the year ahead, and share the joy you keep!
With Burbank neighbor, Adam Schiff
With SAG-AFTRA President, Gabrielle Carteris
Some friends from the PoC Network
My old friend, the hard-working Antoine de Cazotte
The future must always be seen with optimism. We are looking forward to continuing our work with our newest client: an exciting tech & creative startup venture focused on increasing access for the visually impaired to content otherwise out of reach. We’re eager to see what other opportunities and innovations present themselves next year, in markets and industries that will assuredly teach us new lessons and show us new wonders!
My thanks go not only to my colleagues, but to clients and friends alike who have welcomed us this year into their offices and labs, as well as onto the many studio lots and sets! The opportunity to learn from and watch you invent inspires me on a regular basis!
Driving onto the Disney Lot
Wandering around Disney Studios
Driving on to the Sony Lot
Walking onto the Warner Bros Studio Lot
Wishing you the peace, renewal, and togetherness to which I alluded at the beginning of my post, I close, grateful for a year where the positives outweighed the negatives, and in the hope that this trend continues robustly in the year to come.
Today’s the last day of LA’s Mobile World Congress, at the labyrinthineLos Angeles Convention Center. I had the opportunity to spend some time there earlier this week, and it was time well spent because I targeted specific gatherings. Of course, the exhibitions and keynotes featured lots of interesting discussions and demos (NVIDIA has an AI shopping experience that purports to matchAlibaba Group, Amazon, and the few other players in this space. Will our retail shopping experience be disrupted and automated sooner or later?).
I had the pleasure of being invited to participate in a networking and coaching event hosted by the GSMA’s Women4Tech program, an initiative to drive more female representation in the technology industry. I met some impressive future leaders in engineering, programming, marketing, and government, and I gained invaluable insight into the aspirations of (and challenges faced by) female innovators and business execs. Sadly, this track was somewhat hidden from the main conference, which I feel was a lost opportunity for all. The big questions that invariably dominated the exhibition halls and panel stages included “how and when will 5G networks fully deploy, which standards (beyond the preliminary 5G NR) will prevail, and whose DCN will rule the roost?”. All good questions, but I would have preferred that the organizers had helped attendees expand their horizons a little more.
I do admit that the most fun for me was meeting some compelling startups in the 4YFN (4 Years from Now) space. Many clever innovators focusing on solutions to improve health, connectivity, & community, though some of these bright-eyed and bushy-tailed founders need help with strategic planning if they seek viability beyond the first couple of years! Perhaps all they want to do is sell their idea and move on, like so many “serial entrepreneurs”, but that’s not entrepreneurism, in my opinion. It’s banking.
For more than a decade I have been railing against Unicorns, while concurrently coining the notion of Workhorse or Zebra startup mentalities. My passion for reimagining the approach that innovators and inventors take to building their business propositions is matched by my zeal for an equally aggressive repositioning at the other end of the enterprise scale.
Too many large enterprises (I’ve worked at a few) operate much as an aircraft carrier [if you’ve heard me speak on the topic, you know this analogy of mine all too well!]. They are slow to respond, costly to maintain, and require astonishing lead-times in order to effect any sort of course correction. I have long held that modern businesses need to model their operational efficiency on a “Jetski” principle: nimble, reactive, fast, and able to jump over any unexpected wave running counter to its objective. While one of the most telling characteristics of the lumbering giant enterprise is its slow response time, these sorts of megacompanies have mitigated that weakness by establishing, as best they could, de facto monopolies or regional agreements with competitors, so as to ensure themselves the lead-time necessary to implement unavoidable changes. That worked while technology and society moved at something close to the same pace as these brands. One of the most important aspects of jetski companies (as I have called them, for a while), is that – while they may not have the resources to individually manage the same volume of customers or clients as the aircraft carriers, they are able to adapt much more efficiently and effectively to sea changes.
Residential ISPs have been operating under a massively flawed business model for years now, and seem to have no interest in changing said model. AT&T, Spectrum (formerly Charter and Time-Warner), and others believe that customer churn is an acceptable cost of doing business.
So long as they can successfully seduce an equal or greater volume of new customers each month, to offset loss of customers due to their shady price hikes (or keep a sufficient volume of customers who are too lazy or ignorant to contest the price hikes), these near monopolies are happy.
Any intelligent market analyst will note, though, that inevitably accelerating changes in technology always disrupt long-established yet unchanging business models. These large behemoths are lumbering along as if their revenue streams are secure.
As 5G continues its maturation and deployment, and initiatives such as Loon point the way to yet more compelling alternatives, customers repeatedly abused by current ISP giants will be eager to explore emerging options.
In the face of these disruptions, no amount of retroactive price cuts will restore customer faith in the big brands that for so long exploited their market dominance.
No matter how faithful these brands may have been to their shareholders, if customer volume drops, so will the share price.
The painfully obvious lesson here being that in an age of accelerating technological and social disruption, the relationship a product or service brand has with its customers is the most important relationship to establish, manage, and honor.
This doesn’t mean brands should become enslaved by the vicissitudes of mercurial and sometimes manipulative shoppers: “two wrongs don’t make a right”, as our parents often said!
It does mean that transactional relationships need to be more equitable, manageable, and transparent. ISPs and other businesses incapable of upgrading their methodologies and practices will be disconnected, beached…insert analogy or metaphor of choice.
A member of my Social Media community recently asked me to give them an example of what they can do as an individual, to address the inescapable reality of Climate Change. In their words, “…I don’t know if I am helping or hurting the situation.” I thought it might be useful to “recycle” my answer here:
I post a number of suggestions, as and when I find them, on my Twitter feed (which reflects only personal opinions, not those of the firm).
In the meantime, it would be great to confirm you are addressing the “situation”, as you politely call it, on 3 fronts:
1. Change the Lightbulbs
Many people feel overwhelmed by the dire predictions and visible signs of global climate change, and thereby fear that individual small actions amount to a waste of time. You may either assume everyone else is stuck in a paralysis of fear, and do nothing, or you may trust that active climate leaders outnumber the deniers, and collectively our small actions will have a mighty global impact! Obviously changing lightbulbs and turning down the thermostat are good places to begin, but there are so many more things you can do:
Make sure your air conditioning and heating units are ENERGY STAR models.
Set a non-ENERGY STAR air conditioning unit to “Quiet Guard” or “Power Save” mode.
Get a programmable thermostat that will automatically turn your AC and heater on or off to save on energy.
Always keep windows and doors tightly shut when running the AC or heater.
If you have central AC, close the air vents and doors in unused rooms to avoid cooling or heating unused spaces.
Turn off kitchen or bath exhaust fans as soon as possible.
Use ceiling fans to cool a room instead of turning on the AC.
You can set your thermostat to slightly higher temperatures if you have ceiling fans installed! In fact, you can probably change the setting by 3 or 4 degrees, regardless, without noticeable discomfort.
Reverse your ceiling fan’s direction to run clockwise and at low speed so that the room air is being pulled up, and warm air is distributed from the ceiling down into the room.
Keep your thermostat settings at around 68-70 degrees Fahrenheit during the day and between 65 and 68 degrees Fahrenheit at night to save on heating costs.
Remember to reduce the temperature setting on your thermostat whenever you leave the house. Many thermostats have an “Away” function, FYI.
Turn your ceiling fan’s blades so that it runs in a counter-clockwise direction. This will direct the air down into the room and create a cooling wind chill effect.
Try to keep the difference between the temperature of your thermostat setting and outside temperatures to a minimum. The bigger the difference, the more energy you will lose.
Increase temperature settings on your thermostat when you leave the house – there is no need to keep cooling excessively when no one is home. Again, many thermostats have an “Away” function, FYI.
Consider turning your AC off entirely every time you leave your house or apartment, especially when you are traveling for business or leisure. If you have a pet and live in a hot climate zone, consider your pet’s comfort and safety, of course.
Clean your air conditioner and heater’s air filters regularly.
Check if any ducts to your heating or cooling equipment are leaking and fix them to increase efficiency levels.
To keep your central air conditioner unit working efficiently, clean the outside compressor on a regular basis.
Keep plants at least one foot away from an outdoor AC unit to provide sufficient airflow.
Plan to have your entire heating system inspected by a professional on a regular basis, especially if it’s natural gas.
Invest in an energy-efficient heat pump to save on heating costs.
Electric baseboard heating can be very effective. To keep it that way, you should leave a clearance of at least three inches under the heating unit and avoid placing furniture or draperies too close to it.
While portable heaters are very convenient, they also waste a lot of energy. Limit your use of the same and opt for the regular heaters instead.
Insulation & Ventilation
Check your roof and basement for water leaks. Insulation that gets wet is ineffective!
Seal any cracks in the attic, basement, or crawl spaces with materials like caulk and spray foam.
Block gaps around windows and door frames with weather strips or draft guards.
Beware: air vents blocked by drapes, curtains, and furniture can increase heating costs.
Make sure your walls are insulated properly to prevent energy loss and shield your home from outside temperatures.
Cover bare floors with carpeting or rugs to help insulate your home.
Shut the damper in your fireplace when it is not in use to keep warm air from escaping.
Keep the doors inside your home open to allow conditioned air to circulate freely (while noting point 5 above).
Most homes come equipped with about 3 inches of insulation in the attic. You can easily upgrade this to 12 inches to reduce both heating and cooling energy usage.
Lighting Your Home
Replace incandescent light bulbs with LED or CFL models, which are slightly more expensive to purchase, but will last longer and save you significant amounts of energy and money in the long run.
If you have halogen light bulbs installed, you should consider replacing them with CFLs, which don’t emit as much heat and use much less energy.
When purchasing new light bulbs, double-check that you are purchasing the correct bulb size and brightness for your light fixture to avoid losing energy by installing light bulbs that are too big or too bright for your actual needs.
Check all your light fixtures to see if they have an “Energy Star” label. If not, it might be a good idea to invest into “Energy Star” certified lighting.
Manual timer controls are a great way to set certain times during which you want lights or electronics to be switched on. Once that time period ends, all of the connected devices will switch off automatically.
Install dimmer switches to control your lights can be a great and simple way to save on energy. By dimming a light, you reduce its wattage and energy output.
Install motion sensors in your exterior, which turn your lights on only when something or someone is moving.
Like thermostats, which control temperature, there are now digital systems you can install that control lights throughout your home. Some even offer remote control features through a connected mobile app. These digital systems can help you determine the most efficient use of light and automate the turning on and off process.
Reduce the overall amount of free-standing, redundant lights throughout your home to avoid turning them on out of habit.
f you want to increase the efficiency of your free-standing lights, try installing light-colored lampshades and placing them in corners, because from there they will reflect light from two walls instead of just one (especially in front of bright wallpaper).
Harnessing the Sun
When purchasing a new home or installing new windows, keep an eye out for the “National Fenestration Rating Council” label, which certifies energy-efficient windows.
Installing light-colored curtains is a great way to allow sunlight to enter and brighten the room without inviting too much heat.
A natural way to shield your home from sunlight is to plant trees on the sunny side of the house.
Make use of your shades by blocking sunlight from entering your home during the day in the summer. This will help keep it cool inside.
During the winter, leave the shades wide open during the day, which will allow the sun to heat your interior with natural, free energy.
Use shades to block warm air from escaping your home in the winter by keeping them shut on the north side of your home during the day
At night, keep shades shut all around the house to keep warm air in.
Combatting the Sun
Upgrade to reflective roofs to reduce heat buildup.
You can also apply a reflective coating to your existing roof to slow down deterioration.
Consider placing screens and films on your windows to reduce the impact of UV rays.
Apply reflective coating on window glass to reduce the amount of heat entering your home.
Invest in high-performance windows that will help your AC system run more efficiently.
Use the power-save mode on your refrigerator (if available).
Set the temperature to somewhere between 30 and 42°F.
Refrigerators purchased in or before the 1990s are “energy vampires.” Replace them with ENERGY STAR units as soon as possible!
Did you know that an empty fridge uses more energy than a fully loaded one? Make sure to keep it stocked and consider filling the freezer with large containers of water.
A slightly inconvenient yet simple way to increase your refrigerator’s efficiency levels is to dust its coils, which are located on the back.
Check if moisture is collecting or if you can feel cold air around the closed door of your refrigerator. If yes, it might be time to repair the door seals to avoid wasting energy.
Do you really need that second fridge in the garage or basement? Probably not. Get rid of it and save energy.
When your meal is almost finished, try turning off your oven or stove burners early. The remaining heat, in most cases, is enough to finish the cooking.
When heating up leftovers, considering using the microwave and toaster oven, as they will use less energy than your conventional oven.
Opening and closing the oven causes temperature changes of up to 25 degrees. So keep the oven door closed while cooking to avoid making it “work harder” to maintain high temperatures.
Immediately clean your oven after cooking or baking, because a clean oven has much shorter warm-up times than a dirty one.
When preparing a meal with many ingredients, take as many as possible out of the refrigerator at once to avoid opening and closing its door; every time warm air enters the unit, it ends up having to use more energy to cool down again.
Some stove models provide burners with different sizes. If that’s the case with yours, try to find a pot that perfectly fits the burner on your stove, because small pots don’t need all the heat of a big burner.
Copper-bottomed pots and pans are a great investment if you would like to use heat more efficiently when preparing food on the stove.
Pay attention to stove reflector pans and keep them clean so they can reflect more heat upward.
Not every pot has a lid, but if it does you should use it because it can contribute to building up heat much faster and shorten your overall cooking time.
If you have a door separating you from the rest of the house, try keeping it open during winter months to let the warm air around the oven and stove help heat your home’s interior.
While it’s nice to feel some of the oven heat when baking or cooking during colder months, it can unnecessarily heat up your home during the summer. So, consider preparing meals on the grill outside to avoid AC overuse.
Use the “economy mode” setting on your dishwasher as much as possible.
Start your dishwasher only once it’s full, to avoid washing a smaller number of dishes over the course of several washing cycles.
Turn off your dishwasher as soon as the wash cycle finishes, then air-dry the dishes.
Washer & Dryer
Only do laundry when you can use the machine at capacity. Otherwise, you’ll end up doing more frequent washing cycles with smaller loads and waste energy that way.
What many don’t know is that laundry detergents work just as well with cold as they do with warm water. Consider keeping your washer’s temperature setting on cold to avoid wasting energy.
If you do not have enough laundry to wash a full load, change the settings so the washer uses less water.
When doing laundry, try to wash and dry more than one load at once, so that you can take advantage of the dryer’s leftover heat and put in the second load when it is still warm.
Consider air-drying your light fabrics and only using the dryer for heavy fabrics
To keep your dryer’s efficiency at the highest level, clean the lint filter before every load.
Check on your clothes earlier than usual when they are in the dryer. They might already be dry. Over-drying not only wastes energy but also causes static and sometimes wrinkling.
Make sure that your dryer is venting to the outside – especially during summer – so that your AC unit does not have to work extra hard to keep it cool inside.
Always turn off all your electronic devices when you are not using them.
Unplug electronics that are not in use to prevent them from using energy.
Unplug a device AND its charger as soon as the battery has is recharged! Even if your device is unplugged, chargers will continue to use energy.
Adjust your TV and computer screen settings to lower contrast and brightness levels, but make sure that you are not damaging your eyes as a result.
TV & Computer
When purchasing a new TV, make sure to get a model that is “Energy Star” certified.
Change or turn off its factory settings, because newer models are mostly set to “showroom” mode, which uses much more energy.
Instead of getting a desktop computer, invest your money in a laptop. It will be more convenient and energy-efficient.
Computer screen savers can be fun, but they also use up energy. Instead, adjust your computer settings to sleep or hibernate mode for longer periods of inactivity.
Fix any leaky faucet or showerhead immediately!
Also frequently check your hot water pipes, especially older ones, for leaks.
Shorten your hot showers or use lukewarm water instead.
You can install low-flow faucets and showerheads to reduce your use of hot water.
Consider reducing the temperature settings of your water heater to about 120 degrees Fahrenheit. This is plenty to keep your water hot enough for everyday use.
Some water heaters come with built-in timers, but if they don’t, you might want to connect it to a manual timer. Either way, it is a good idea to set it to be turned off when no one is home.
When you are going on vacation or leaving your home for a short business trip, make sure to turn off your water heater while you are gone. Otherwise, it will keep heating the water in a sort of “standby mode.”
A small and cheap trick to save on energy when it comes to your heater is to insulate the first six feet of the water pipes connected to the unit.
Save energy by insulating your old unit with insulation wrap. Make sure to keep any vents uncovered.
(tips were compiled using resources from sites such as homeselfe.com, greenage, and energystar.gov)
2. Change the Laws
It’s amazing that, in the midst of a political climate that suggests bipartisan citizen-led democracy is a fading fantasy, we can find ourselves suddenly reminded how powerful we actually are, as individuals. Last week, the California Assembly voted on SB100, a landmark energy conservation bill. The vote fell 4 votes short of passing, until I and a strong group of associates at the Climate Reality Leadership Conference jumped on phone, email, and text, and bombarded 4 Assembly members with our desire to see them switch their votes. Joined by (I’m sure) many others outside of our gathering, we managed to change all 4 minds in less than 2 hours, and they flipped their votes, in response to the powerful citizen push. Your voice matters!..
…except when it doesn’t.
3. Change the Leadership
Special interest groups and corporate lobbyists have corrupted the sanctity of Public Office. Nobody can claim otherwise. There exist a number of honorable elected officials, from all points on the political spectrum, who wish this were not so, and are willing and, in some cases, actively trying, to fight this blight on our democratic landscape. Others sit comfortably in the pockets of big money, dark money, corporate greed, and other special interests that obstruct the will of the People. Unless these forces openly hack the electoral system on a massive scale (hello Russia!), your vote matters immensely. Americans vote in pitiful numbers at Election time (https://en.wikipedia.org/wiki/Voter_turnout_in_the_United_States_presidential_elections), and this has to change. If you have already registered to vote, help 4 other people who are eligible, to register, and help elect sincere public servants who want to represent their constituents and our planet with sincerity, humility, and vision.
Thank you for caring enough to take action.
What do you do to address the Climate Change crisis?
California State Senator Scott Wiener and I communicated with one another several times during his campaign to push SB 827 through the legislature, and I warned very early on during our exchanges that the singlemindedness that gave him the courage and conviction to introduce and champion such disruptive legislation would be the very undoing of its hopes for success.
I do not delight in being proven right in this case, because the intent behind this bill was and remains laudable. Urban zones, especially in California, are in desperate need of increased housing inventory. That said, the housing most needed in many of our cities is not luxury condominiums or lofty apartments for the well-heeled. What is sorely lacking in major municipalities is thoughtfully centralized housing for the people who keep our cities alive: the teachers, city workers, restaurant and store staff, and other citizens presently struggling through daily commutes to work in places where they cannot presently imagine ever being able to live. A healthy community caters to its best and most conscientious citizens, irrespective of their income, net worth, gender, color, or creed. Our cities have lost sight of this dictum. Another element in ensuring the health and well-being of our urban societies is protecting the best core differentiating characteristics of each of these communities. Senator Wiener’s bill did not satisfy its critics on either count. Desperate circumstances do NOT always call for desperate measures.
Senator Wiener made it very clear to me how disdainful he was of early critiques, and his dismissive answers to polite questions in numerous online forums repeatedly undermined his chances at developing transversal support. It was only after a groundswell of opposition presented itself, from such quarters as the Sierra Club and the LA Times, that he begrudgingly agreed to revisit the details of his proposed bill. The damage had been done, however, and he had alienated too many potential interests, who might have proven invaluable in developing a piece of legislation that could have been truly revolutionary, if somewhat more nuanced than the original form.
My hope now is that Senator Wiener learns from this experience. He was not wrong in his general objective. He was incorrect in his specific approach. Credit is due, though, to the Senator: for lighting a match under municipalities whose bureaucracies have for too long kicked this can down the road. The warning bell has been rung, and it would not behoove our cities to meet Senator Wiener’s unfortunate strategy with their own arrogance and hubris. Change is due, and I sincerely hope that when Senator Wiener looks to revisit the matter, he will find that local legislatures will have done the job well enough to both adequately approach his noble aspirations and meet the needs of the community they more knowledgeably serve.
Fort Collins, Colorado is installing its own “civic broadband” service, after the politicized FCC instituted a net neutrality repeal.
Chattanooga was the first with a municipal ISP program, and more will follow.
Perhaps this is how we beat corrupt government: think global, act local!
Of additional interest will be the implications for the larger telcos, cablecos, and other “Last Mile” pipeline owners such as AT&T, Verizon, Spectrum, et al: If municipalities become ISPs, the democratization of Internet access will be accelerated dramatically, and represent a big threat to private corporations’ strategic throttling of content distribution.
13 years ago, I gave a small talk at the Cannes Film Festival, evangelizing for more measured creative and business growth. I had been working with several startups and noticed a trend toward accelerated scaling that I found worrisome. I encouraged my audience (mostly independent filmmakers) to give themselves time to develop their properties, instead of desperately rushing to sell their idea, fearful that it would be illicitly co-opted by some unknown competitor.
In 2005, I joined a large multinational corporation and noticed that this trend was reflected in the sense of urgency with which budgets and projects were managed throughout business units, and even at the corporate level (usually in response to shareholder demands for the semblance of repetitive short term gains).
Instead of engaging in careful long-term strategic planning and consistent scaling at a manageable pace, enterprises large and small were increasingly (and often retroactively) chasing mythical goals. Business ventures want to convince investors, shareholders, and others that their offering is worth obscene valuation, yet they don’t want to “waste” time actually doing the work of conceptualizing, developing, testing, productizing, marketing, selling, and supporting any tangible offering. It takes less time to make a PowerPoint, it would seem, than it does to make a product. The collateral damage from this mentality continues to be ignored today, by too many people who ought to know better.
Permit me to jump to another topic, for reasons which will become apparent, I hope:
The C-130 Hercules remains the longest continuously produced military aircraft in history. The first flight of the YC-130 prototype was made on this day (23 August) 1954 from the Lockheed plant in Burbank, California. Burbank’s relationship with Lockheed was long and proud, but the city demonstrated a painful lack of strategic planning that left it in dire straits in the early 1990s, when Lockheed left town. The job losses and economic downturn were dramatic, to say the least. Burbank had relied too heavily on one industry, even though the signs of change in that industry had been evident for years. Today, the local economy in this charming SoCal city is once again relying heavily on an admirable and powerful industry. That industry is also showing signs of dramatic change, and Burbank must work proactively – in partnership with its resident businesses from the Media & Entertainment industries – to adapt and evolve, in order to stay aloft in turbulent times, economic, technological, and social.
Cities are growing, as populations increasingly urbanize. Too many of these cities rely on a very few large sources of tax inflow, instead of diversifying their portfolio of revenues. Given that 99.7% of businesses in the US are small businesses, and 48% of US employees are small-business employees, I continue to advocate (with increasing volume!) for municipalities to support sustainable small business incubation: providing for scalable workforce growth, complementary innovations within pre-existing business ecosystems, and more agile infrastructures, capable of adapting to the increasingly explosive nature of 21st century markets, without becoming unduly subject to that same volatility.
The window of opportunity narrows, the closer one comes to a point of inflection. Will Burbank adapt in time, so it is able to manage, rather than be subject to, dynamic market changes? Will the Media & Entertainment industries pull back (even just a little) from the precipice of quarterly performance, in deference to more long-term strategic measurements? Will business ventures invest more thoughtfully in smaller initiatives (subsidiary or autonomous), more capable of adapting to the creative, technological, and economic forces that wait around the corner?
In the words of my close personal friend, Dame Shirley:
“They say the next big thing is here,
That the revolution’s near,
But to me it seems quite clear
That’s it’s all just a little bit of history repeating.”