In support of my earlier assertion that innovation is – in its finest moments – a process-oriented and needs-respondent dynamic, I offer this talk by Charles Leadbeater, exploring and explaining the value of amateur consumer innovation. The presentation is a few years old, but still holds water. In fact, I would posit the truths laid out in this talk are even more evolved today, several years later: the consumer is no longer a passive creature. Sounds like a simple idea, and yet so many business STILL fail to grasp its implications…

[youtube=http://www.youtube.com/watch?v=W7raJeMpyM0]

In other news, I’m thrilled to announce that, less than 2 weeks into our Beta launch, and with only 3 postings made to date, we already have 20 subscribers and an average of 62 unique visitors daily! My thanks to those who have shared the blog with their friends, and please keep spreading the word.