The following list was compiled by PGA New Media Council member, Susan Zwerman. It’s meant to be a work-in-progress, and comments and suggestions are welcomed:

AccuWeather ver 2.0: http://itunes.apple.com/us/app/accuweather-for-iphone/id300048137?mt=8
Gives video forecasts as well as accurate weather information. Can email weather report directly through your iPhone or iPad. (Free)
Action Log: http://itunes.apple.com/us/app/action-log/id316992969?mt=8
Action Log is a film and television-logging tool, designed for use on location or in a studio with up to 25 recording devices. At the touch of a button the logging system keeps track of all reel names and time codes for each recorded piece of action. For iPhone or iPad. (Free)
Align of Sight: http://itunes.apple.com/us/app/align-of-sight/id385134018?mt=8
For Precision Photography, Visual Effects, Match-Moving and Location Scouting. Record and log any view vector in space & time and align live camera angles to previously recorded Lines-Of-Sight and specific sun direction. Used as a digital level on a camera. For iPhone or iPad ($14.99)
Artemis: http://itunes.apple.com/us/app/artemis-directors-viewfinder/id324917457?mt=8
A Digital Directors viewfinder. For the iPhone (Free)
Artemis Remote for the iPad: http://itunes.apple.com/us/app/artemis-remote-for-iPad/id372459098?mt=8
Directors Viewfinder and Remote – Use your iPhone 4 camera as a director’s viewfinder to plan out shots, and feed that information over Wi-Fi to your iPad. You can select the lens size, ratio, etc. For iPad. ($4.99)
Aspect Ratio Calculator: http://itunes.apple.com/us/app/aspect-ratio-calc/id423170814?mt=8
Calculates video aspect ratios and pixel dimensions. Presets are provided for common formats. Results can be copied to the clipboard or emailed. For iPhone and iPad. ($1.99)
CamCard: http://itunes.apple.com/us/app/camcard-lite-business-card/id355472887?mt=8
Scans and reads business cards and convert to contacts. Can save contact information in Card Holder or iPhone Address Book. For iPhone or iPad. (Free)
Camera for iPad: http://itunes.apple.com/us/app/camera-for-ipad/id366129244?mt=8
Add a camera to your iPad – wirelessly. Easily connects any two devices to send the camera from one to the other. Simply start Camera for iPad on both devices, and they’ll find each other. Your iPad shows what the iPhone’s camera sees. For iPhone and iPad. ($.99)
Celtx Shots: http://itunes.apple.com/us/app/celtx-shots/id467370902?mt=8
Celtx Shots is the first app with both storyboarding and set blocking built-in, so you can create storyboards and block scenes in the field or on the set. For iPhone or iPad. (Free)
Storyboard Composer: http://itunes.apple.com/us/app/storyboard-composer/id325697961?mt=8
Storyboard Composer is a mobile story boarding application. No need to know how to draw. This app allows you to portray your vision to others in an easy controllable format. Designed for Directors, Directors of Photography, Producers, Writers, Animators, Art Directors, film students and anyone who wants to be able to visualize their story. For iPhone or iPad. ($14.99)
Daylight: http://itunes.apple.com/us/app/daylight/id324528814?mt=8
Display sunrise and sunset times for your current location, at any point in time. For iPhone or iPad. (Free)
Documents To Go: (Office Suite) http://itunes.apple.com/us/app/documents-to-go-office-suite/id317117961?mt=8
Enables you to read and edit Word and Excel docs from your computer on your iPhone i.e. call sheet. This app can also view PowerPoint, PDF, iWork, Text, and RTF files on both the iPad and iPhone. Need to sync iPhone or iPad with a Desktop application to use. ($9.99)
Documents 2: http://itunes.apple.com/us/app/documents-2-free-spreadsheet/id314894105?mt=8
Mobile app that lets you see any type of office document on your iPhone, iPad Also can transfer documents to/from your iPhone via FTP or Wi-Fi, Google, or Email. For iPhone or iPad. (Free)
Doddle Premium: http://www.doddleme.com/registration/pro-preview/
Create Digital Interactive Call Sheets right on your iPhone. Auto Update Weather and Emergency info for your shoot by just adding a location and date. Get interactive Map locations by adding in set address. If you make a change on your call sheet you can send out an email notifying the crew in your address book of that change. For iPhone and iPad. ($2.99)
DOFMaster: http://www.dofmaster.com/iPhone.html
Calculates depth of field for photography and provides best f-stop and lens combination. For iPhone. ($1.99)
Dropbox: http://www.dropbox.com/iPhoneapp or http://www.dropbox.com/ipad
Save and restore documents for moving to multiple devices. Bring your files with you wherever you go. Easy to upload photos and videos to Dropbox. For iPhone or iPad. (Free)
Easy Release: http://itunes.apple.com/us/app/easy-release-model-release/id360835268?mt=8
Create release forms for talent. There are pre-canned release forms to get you started, simply fill in the blanks, save the form as a template. Hand this form to your talent so they can sign with their finger. Email the PDF to them and yourself. For iPhone and iPad. ($9.99)
Movie Slate: http://www.movie-slate.com/
All-in-one digital slate, clapperboard, shot log, and notepad are used for film, TV, documentaries, music videos, and interviews. It records both for the iPhone and iPad all of a shot’s production, GPS location, and time code data and is stored to the MovieSlate’s shot log history. This report can then be exported and viewed on your web browser. iPhone 3GS or later and iPad ($24.99)
Evernote: http://itunes.apple.com/us/app/evernote/id281796108?mt=8
Evernote is an easy-to-use list maker that helps you remember everything across all of the devices you use. This app lets you take notes, capture photos, create to-do lists, record voice reminders–and makes these notes completely searchable. For iPhone and iPad. (Free)
Fahrenheit: http://itunes.apple.com/us/app/fahrenheit-weather-temperature/id426939660?mt=8
A weather application that uses latest technology to show the current temperature of any location. This app gives you detailed weather information of unlimited cities worldwide with an easy-to-use user interface. For iPhone and iPad. ($.99)
FDX Reader: http://itunes.apple.com/us/app/fdx-reader/id437362569?mt=8
Reader for Final Draft scripts for the iPhone and iPad. Final Draft uses a file format called .FDX. If you’ve ever attempted to open one of these files on iOS, you get raw XML. With FDX you get a screenplay nicely formatted. For iPhone and iPad. ($7.99)
FiLMiC Pro: http://itunes.apple.com/us/app/filmic-pro/id436577167?mt=8
This app gives you more control over iPhone movie recording. It turns your iPhone into a fullfeatured HD video camera. For iPhone and iPad. ($3.99)
Flashlight: http://itunes.apple.com/us/app/flashlight-o/id381471023?mt=8
Works like a real small flashlight. This app helps you see when it’s night exterior inside or outside. For iPhone and iPad. (Free)
Final Draft Reader: http://www.finaldraft.com/products/mobile/reader/
It precisely displays production scripts, including colored production pages exactly as they appear on your desktop – perfectly paginated. You can make script notes directly on your iPad. For iPad only. ($19.99)
Flipboard: http://itunes.apple.com/us/app/flipboard/id358801284?mt=8
For both the iPhone and iPad. Internet access to web, Facebook, Twitter, Linkedin, etc. Creates a personalized magazine out from shared files. For iPhone and iPad. (Free)
Genius Scan: PDF Scanner http://itunes.apple.com/us/app/genius-scan-pdf-scanner/id377672876?mt=8
Genius Scan turns your iPhone into a pocket scanner. It enables you to quickly scan documents on the go and email the scans as JPEG or PDF. For iPhone and iPad. (Free)
GoodReader for iPhone: http://itunes.apple.com/us/app/goodreader-for-iPhone/id306277111?mt=8
PDF reader with advanced reading. You can read virtually anything, anywhere: books, movies, maps, and pictures. The ability to mark-up PDFs opens up new doors to GoodReader users who can now use typewriter text boxes, sticky notes, lines, arrows, and freehand drawings on top of a PDF file. This version is free for iPhone. For iPad, get “GoodReader for iPad.” ($4.99)
GPS by TeleNav: http://itunes.apple.com/us/app/gps-by-telenav/id414817704?mt=8
3D maps with live traffic flow, turn-by-turn directions with manual re-routing, local search, and cheap gas price finder. Now with Facebook integration & enhanced map discovery. For iPhone 3GS, 4, 3G and iPad and iPad 2. (Free)
Group Email: http://itunes.apple.com/us/app/groups/id407855546?mt=8
Create and manage groups of contacts . Email a group of contacts as well as attach images to your group emails. For iPhone and iPad. (Free)
Group Text: (textPlus free texting & group text): http://itunes.apple.com/us/app/textplus-free-texting-+-group/id314487667?mt=8
Can use this app for free texting. . For iPhone and iPad. (Free)
Helios Sun Position Calculator: http://itunes.apple.com/us/app/helios-sun-position-calculator/id311648870?mt=8
This application graphically predicts the path of the sun from dusk to dawn, on any given day, in any given place. Good for Cinematographers and Still Photographers working in natural light. For iPhone and iPad. ($29.99)
iAnnotate PDF: http://itunes.apple.com/us/app/iannotate-pdf/id363998953?mt=8
This app has a fully searchable library to organize, find, and read your documents. It is used for taking notes on lecture slides, annotating important business documents, revising screenplays, and grading papers. For iPad only. ($9.99)
IMDB: http://www.imdb.com/apps/iPhone/
Specifically for IMDB access on the web. Internet industry database – large connection of movie, TV and celebrity info. For iPhone and iPad (Free)
iMovie: http://itunes.apple.com/us/app/imovie/id377298193?mt=8
Great way to do simple edits on the go. For iPhone and iPad. ($4.99)
Instapaper: http://itunes.apple.com/us/app/instapaper/id288545208?mt=8
Save and access web pages to read later when you are without Internet connection. For iPhone and iPad ($4.99)
iSlatehttp://itunes.apple.com/us/app/islate/id295464071?mt=8
Simple slate and easy to use as a portable digital clapper board. Digital Slate for Red Camera. For iPhone and iPad. ($2.99)
iVideoCamera: http://itunes.apple.com/app/ivideocamera-record-video/id332166209?mt=8
Now with tons of effects, this app records videos for older iPhones as well. For iPhone and iPad. ($.99)
LightMeter: http://itunes.apple.com/us/app/light-meter-free/id410228606?mt=8
A simple light meter. For iPhone and iPad (Free)
LiVE-PLAY: http://lightiron.com/services/live-play
Automated Video Playback – LiVE PLAY is a streaming playback tool designed to enhance existing VTR setups on the set. With LiVE PLAY, iPads can be used as monitor for serving an unlimited amount of clips and are completely secure. It lets users view, share, and comment on clips from their LiVE PLAY-equipped iPads. For iPad. ($34.99)
MapQuest 4 Mobile: http://www.macworld.com/appguide/app.html?id=113106&expand=true
FREE voice-guided, turn-by-turn, GPS navigation for iPhone. Your phone speaks to you, telling you when to make a turn. Easily search with a single click while on the go. Stay on schedule by checking live traffic en route. If you take a wrong turn, MapQuest re-routes you automatically. For iPhone and iPad. (Free)
MatchLens: http://itunes.apple.com/app/matchlens/id315223799?mt=8
This calculator computes the equivalent lens focal length to produce the same field of view between two cameras with different aperture/sensor sizes. It will do a “Match Lens” calculation, and produce the closest equivalent angle of view lens, in millimeters, for both vertical and horizontal frames. For iPhone and iPad. ($9.99)
Movie Magic Scheduling To Go for the iPad http://itunes.apple.com/us/app/movie-magic-scheduling-to-go/id428072812?mt=8
It only works with a file that is created in Movie Magic Scheduling 5 and can make changes with the touch of a screen. Movie Magic Scheduling To Go provides a mobile companion solution to the desktop version of Movie Magic Scheduling 5 for use on the iPad. It allows you to make changes to your existing schedule in a simple touch screen interface. For iPad. ($29.99)
Movie Slate http://www.movie-slate.com/
With each closing of the clapper, MovieSlate automatically creates a shot log with your production, timecode, notes, and even the GPS location of your shots. For iPad and iPhone. ($24.99)
MyRadar: http://itunes.apple.com/us/app/myradar-weather-radar/id322439990?mt=8
Regular MyRadar is free and fast and easy to use. It displays animated weather radar around your current location, allowing you to quickly see weather patterns coming your way. For iPhone and iPad. (Free)
Notes to Store: http://itunes.apple.com/us/app/notes-to-store/id364740608?mt=8
Create notebooks of unlimited pages, type text, import photos, draw on photos or sketch. For iPad. ($1.99)
OmniFocus http://www.omnigroup.com/products/omnifocus-iPad
This is a personal task management app. Keep it all up-to-date and take your to-dos to-in sync your devices. Categorize your tasks by the tool, resource, or location required to accomplish them. For iPhone ($19.99) and for iPad. ($39.99)
OmniGraffle: http://itunes.apple.com/us/app/omnigraffle/id363225984?mt=8
Your iPad touch screen is your canvas. It provides stencils full of objects for you to drag and drop, and it can magically organize diagrams so your ideas come to life. For iPad. ($49.99)
Orchestra to-do: http://itunes.apple.com/us/app/orchestra-to-do/id459356540?mt=8
This app is a list maker. If everyone has it, you can send out and update to-do lists wirelessly. Good for inter-department app. Automatically syncs between the iPhone and the web for home/work, and can also create tasks with your voice. For iPhone and iPad. (Free)
PanaScout –Lite: http://itunes.apple.com/us/app/panascout-lite/id371341478?mt=8
For crews scouting locations. This app shows the Cinematographer’s viewpoint from a professional cinema camera. For iPhone and iPad. (Free)
PanaScout: http://itunes.apple.com/us/app/panascout/id361799671?mt=8
This is more advanced than the Lite version, with zoom issue resolved. It allows you to upload your stills to Final Cut. 360 Panorama – take location stills and stitch them together. For iPhone and iPad. ($9.99)
pCAM Film+Digital Calculator: http://www.davideubank.com/Good_Focus/pCAM_Film+Digital_Calculator.html
Many features for Cinematographers, Camera Operators & Assistants, VFX Supervisors, Script Supervisors and Still Photographers. Calculates Depth of Field, Splits-Aperture Finder, Field of View (Picture Sizes), Focal Length, Exposure, and Running Time Length. For iPhone and iPad. ($29.99)
PDF Expert: http://itunes.apple.com/us/app/pdf-expert-fill-forms annotate/id393316844?mt=8
It lets you read and annotate PDF documents, highlight text, make notes, draw with your finger and save these changes being compatible with Preview and Adobe Acrobat. This iPad application can fill in PDF forms. You can get PDF files from desktop computers, email attachments, documents on Dropbox, MobileMe iDisk, GoogleDocs etc. For iPad ($9.99)
PDF Reader: http://itunes.apple.com/us/app/pdf-reader-iPad-edition/id367816156?mt=8
PDF Reader can read all PDF files. For iPhone ($1.99) and iPad. ($4.99)
Phone Aid: http://itunes.apple.com/us/app/phone-aid/id293019352?mt=8
Phone Aid contains real-time slideshows with clear, intuitive pictures and voice instructions that guide you through CPR and how to help a choking person when it really happens. You will also get an A-Z First Aid guide where you will find simple, straight forward advice on how to initially handle the most common injuries and illnesses such as, drowning, convulsions, burn injury, snake bite etc. For iPhone and iPad. ($1.99)
Photosynth: http://itunes.apple.com/us/app/photosynth/id430065256?mt=8
This is a panorama creation app that makes it easy to capture and share interactive panoramas of the locations. Photosynth allows you to make a panorama from left to right, as well as up and down, thus enabling you to capture a full “sphere” (3D image of the location). For iPhone and iPad. (Free)
PlainText: Dropbox text editing http://itunes.apple.com/us/app/plaintext-dropbox-text-editing/id391254385?mt=8
This app is a simple text edit and allows you to create and organize your documents in folders and sync everything with Dropbox.com. For iPhone and iPad. (Free)
ProPrompter: https://apps.bodelin.com/
The universal app can sync between iPad and iPhone, so you can use your iPhone to remote control the iPad scrolling. For iPhone and iPad. ($9.99)
Rdm+ http://www.rdmplus.com/
Remote desktop for mobiles. This uses your computer on your iPhone if both are running. Works with both PC and MAC. For iPhone and iPad. ($9.99)
ReelDirector: http://itunes.apple.com/us/app/reeldirector/id334366844?mt=8
Video editor that can create and edit movies right on the iPhone/iPad and includes a drag-anddrop timeline. For iPhone and iPad. ($4.99)
Screenplay: http://itunes.apple.com/us/app/screenplay/id322410822?mt=8
Writing scripts index card -write up index cards and group, color them accordingly. For iPhone and iPad. ($4.99)
ShotList -Movie Shoot Planning: http://itunes.apple.com/us/app/shotlist-movie-shoot-planning/id424885833?mt=8
ShotList shows a production stripboard to your mobile device, allowing the planning and tracking of every scene of a shoot as it happens. For iPhone and iPad. ($11.99)
Speedtest: http://itunes.apple.com/us/app/speedtest.net-mobile-speed/id300704847?mt=8
Tests Internet speeds – one tap connection under 30 seconds to find out your upload, download and Ping speeds. For iPhone and iPad. (Free)
Squiggles: http://itunes.apple.com/us/app/squiggles/id284927554?mt=8
This is a paint and image app that can create some sophisticated looking artwork with ease. Take a photo or select an image with your device and then doodle on it. Decorate with many overlay images and special stamp brushes. For iPhone and iPad. ($.99)
Storyboards: http://itunes.apple.com/us/app/storyboards/id392533504?mt=8
Storyboards allows you to create your movie’s storyboard without requiring any drawing ability. Hundreds of characters and props are included inside this library. The free version lets you create up to 2 storyboards of 10 drawings. For iPad. (Free)
Sun Chaser: http://itunes.apple.com/us/app/sun-chaser/id428454778?mt=8
SunChaser is an app to calculate sun’s setting and rising time with the use of iPhone that detects your location. For iPhone and iPad. (Free)
Sun Compass: http://itunes.apple.com/us/app/sun-compass-for-iPad-ipod/id367001553?mt=8
This compass app determines your direction by calculating the current sun position. Sun predictor, less advanced than Helios. For iPhone and iPad. ($.99)
Sunrise Sunset Pro http://itunes.apple.com/us/app/sunrise-sunset-pro/id319184913?mt=8
Displays sunrise/set times, dawn, dusk, solar noon, sun positions throughout the day. For iPhone and iPad. ($1.99)
Sun Seeker: http://itunes.apple.com/us/app/sun-seeker-3d-augmented-reality/id330247123?mt=8
Provides a flat view compass and an augmented reality camera 3D view showing the solar path, its hour intervals, its winter and summer solstice paths, and rise and set times. Find the sun, even when it is hidden by clouds. For iPhone and iPad. ($4.99)
The Weather Channel®: http://itunes.apple.com/us/app/the-weather-channel-for-ipad/id364252504?mt=8
The Weather Channel for iPad combines interactive imagery with weather report. Full screen, customizable weather maps. M Push alerts for severe weather in your selected location. For iPad only (Free)
Time Card 24 Converter http://itunes.apple.com/us/app/time-converter-24-free/id444154009?mt=8
A simple application to help convert clock times into decimal times. For example: 6:42pm to 18.7. This helps in filling out time cards. For iPhone and iPad. (Free)
To-Do-List: http://itunes.apple.com/us/app/to-do-list/id293837047?mt=8
Keeps track of all your to-do lists. For iPhone and iPad. ($.99)
Toodledo: http://itunes.apple.com/us/app/toodledo-to-do-list/id292755387?mt=8
Toodledo is a powerful task and note manager. It will help organize your to-do list and notes. For iPhone and iPad. ($2.99)
Voxer Walkie-Talkie PPT http://itunes.apple.com/us/app/voxer-walkie-talkie-ptt/id377304531?mt=8
This is a Walkie Talkie app for smartphones. Send instant audio, text, photo and location messages to your crew. Your crew can listen to your message if their app is turned on and they are on Wi-Fi otherwise it will save like a text message for you to hear later. For iPhone and iPad. (Free)
WiFi HD: http://itunes.apple.com/us/app/wifi-hd-free-wireless-hard/id311170976?mt=8
Turn your iPhone into a wireless, mobile external hard drive. Works over any WiFi connection. You can now share, copy, and backup your files to and from your PC or Mac. For iPhone and iPad. (Free)
WritePad: http://itunes.apple.com/us/app/writepad/id293033512?mt=8
WritePad is a text editor that utilizes advanced handwriting recognition input for the English language as well as iPhone keyboard for text entry, and includes spell checker, context analyzer, and standard editing operations such as copy, cut, paste, etc. For iPhone and IPad. ($3.99)
WriteRoom: http://itunes.apple.com/us/app/writeroom/id288751446?mt=8
This app allows you to write text files in focus. It uses Dropbox to keep your documents organized. Also has ability to use fonts & colors. For iPhone and iPad. ($4.99)

If you have a suggestion for an app that would be useful to production personnel, or any other feedback, Susan Zwerman will be updating this list regularly, in PDF form. For details, email her at: susanzwerman@gmail.com

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As professional reviewers and taste-makers find themselves increasingly marginalized by the aggregate insights and observations of “the crowd”, one wonders whether the demise of printed news may actually be beaten to the punch by the obsolescence of the once-all-powerful critic.

It used to be that we relied on Patricia Wells or Brad A. Johnson to guide us from one fine dining experience to the other. Indeed, reading their restaurant reviews in the Herald Tribune or Angeleno (respectively) represented something of a tasty appetizer, prior to the main experience of visiting an emerging “hot spot” discovered by their renowned palates.

Today, we are far more likely to turn to the legion of self-anointed food critics that live on Yelp, and – by parsing their experiences – so determine our choice of venue.

Of course, this trend is not limited to food: IMDB, Metacritic, and rottentomatoes.com are but a few of the resources available to moviegoers seeking to crowdsource their entertainment choices; a slew of new apps and engines, such as Weddar (location-based, people-powered, social weather reporting) and Fflick (twitter-based movie recommendation engine, recently acquired by Google), to name but a couple, are rapidly making anyone with the inclination a “retail influencer”.

It seems that for every institution, industry, and brand, there’s an app or a site ready to offer up a plethora of user-generated reviews. Amazon’s main value proposition is arguably not so much its products or pricing, but rather the fact that every one of those products is accompanied by a rich diversity of opinions from past shoppers. Groupon and Foursquare give users the opportunity to share “tips” and other product insights, and what’s Facebook if not one big moshpit of “Like/Unlike”? From PCs to software downloads, cars to cancer treatment, the experienced insights of trained professionals or deeply experienced specialists are being usurped, in favor of the massed choir of “fellow shoppers” in whom we prefer to somewhat blindly place our faith – jaded by a glut of advertising, and suspicious of prognosticators that seem less perfectionist and more political…a classic case of “quantity trumps quality”, based on the assumption that a sufficiently large aggregate of diversified opinions and reviews will yield a more truthful mean insight than one or two “professional” perspectives.

During the early days of this trend, the notion that one could turn to our peers for honest pre-purchase evaluations was both compelling and valuable. Sites such as Epinions.com and eBay fostered communities of idealistic shoppers, keen to ensure that their fellow consumers benefited from their prior experiences with a brand or product. As with most movements, the early days were a refreshing and invigorating alternative to what had admittedly become a somewhat stuffy status quo of entrenched, predictable, and unimaginative thinking. However, with mass adoption comes an exponential raising of the volume. The signal-to-noise ratio has diminished so swiftly that  I believe the “great experiment” risks expiring, gorged on the fat of its gluttony. Opinion aggregating sites such as Yelp are working frantically to develop and perfect algorithms that will mitigate the mess, but code often confounds the issue (many Yelp users – consumers and businesses alike – are complaining that their bona-fide reviews are being filtered for no apparent reason, and Yelp representatives explain that they have no control over the automated process of removing reviews that its algorithm deems “suspicious”).

This leaves us at the proverbial crossroad: either engineers or programmers discover and develop a stronger mechanism for managing the overwhelming pool of reviews attaching themselves to every book, diaper, TV, ointment, and car available on the Web; or we begin to find ourselves gravitating toward, and eventually anointing a select few regular reviewers, and making them the professional critics of the 21st Century, hired by their readership/viewership, and empowered to guide us all once more, as we seek out – albeit a little more frugally than our parents may have done – the next great meal, deal, or wheel.

What is certain, IMHO, is that crowdsourced review pools are fast reaching their saturation point and, unless someone begins to refine and maximize the resource, it will be as appealing and nourishing as sitting in a pool-full of marshmallows: the idea was thrilling, and the initial experience inspiring, but eventually the reality proves somewhat mind-numbing, and perhaps even a little sickening.