Businesses all too often find themselves pulled by powerful gravitational forces into the black hole of “quarterly prosperity at all costs”. The vision becomes about paper profitability, and the true core value is lost in the mists of market competition.
A great business is, however, always tied to a great community, great innovation, and great people. Without those ingredients, the heart of a brand fails, and all the remnant frantic activity is little more than life support, performed on a gradually failing entity.
No matter the size of your venture, be it a startup or multinational, always remember your people, your vision, and your community are your core.