In an article that I wrote last month for Global Human Capital Magazine, I stated that “2009 was the year of acquisition of market share, and I want to see 2010 become the year of refinement and quality of service.”

What I meant by this was that businesses and consumers had been inundated with new tools, devices, platforms, channels and applications. This past year has seen many of us scrambling on an almost weekly basis to qualify the value of each and every hot new social media application (while others among us simply gave up and found that life still carried on!). Elsewhere (though not so far removed), the battle continues to rage between Internet Explorer, Safari, Firefox, Opera, Google Chrome et al.

Businesses have, for the most part, fully recognized the need to reinvent their commitment to marketing and positioning, but their understanding of how to manifest that reinvention is still very primitive, for the most part.

It requires an immense time commitment, for example, to grasp the nuances and undulations of the social media landscape. Only an insomniac or unemployed web addict would presently have the time to exercise the granular approach needed to explore all the various social media offerings, to the degree necessary to be able to offer the kind of counsel that would represent any real value to most businesses.

So, it is more than compelling to learn that one of the technological innovations (among the many) presenting itself right now promises to offer us a way of parsing all the possibilities out there, and absorbing their potential and nature, without necessarily having to fully digest their often complex ingredients. It brings a whole new meaning to the words “search” and “browsing”, and promises to truly deliver on my aforementioned hope that “…2010 become(s) the year of refinement and quality of service.”

…and it comes from Microsoft!

Imagine 2.3 million Wikipedia articles automatically indexed in a graphically appealing manner, and collected in new and thrilling ways…

…All the Kiva loans in the world, sorted in whatever way you can imagine…

…every research paper ever written, re-ordered into a 3D Venn diagram of astonishing proportions…

… operational efficiency data collected by geography, chronology, age, gender, location, function, etc…

How might your business benefit from this sort of contextual refinement?

Think of the Risk Management potential; data management; research aggregation; client/vendor/partner behavior patterns…