Finally got to test “Star Wars: Secrets of the Empire”, launched last year by The Void, a location-specific “whole-body, fully immersive VR experience”.
While this experience is certainly superior to their other immersive walkthru, Ghostbusters, I continue to question whether these platforms for VR tech will ultimately be able to settle on a sustainable price point?
#VR is still trying to find its place in Entertainment, IMHO (ed.: I admit I’ve not had the opportunity to try their third, older walkthru, “Nicodemus”)
While experiencing this product, I returned to my now decade-old claim that AR would likely prevail in M&E long before VR. Is it fair to label an immersive walkthru, with physical cues and feedback, haptic feedback, and multisensory components (smells, physical environmental audio, etc) as
#VR, strictly speaking? The parameters seem much more akin to #AR, in a sort of inverted fashion.
VR is showing itself to be enormously compelling in construction, healthcare, research, and real estate, among other market sectors. Not Entertainment.
AR is a marvelous and *still* undervalued opportunity for the Entertainment industry, and I remain eager to see how brands, both creative and technological leverage that potential.