I’ve received a number of emails in the past couple of months, asking me to explain different functionalities of this blog, so I’m taking this quick opportunity to provide a quick primer on the different sections herein:

Main Body

Obviously, the body of text inhabiting the majority of the page represents the “content” of this blog, with entries posted on an “as inspired” basis. A link at the beginning of each entry allows visitors to leave comments, which you are warmly encouraged to consider doing, should you have thoughts, insights, questions, cookie recipes, or other valued contributions to make.

Right Column

Here’s where you can find some additional fun stuff!

The Subscribe tab let’s you enter your email address to subscribe to blog updates (no spam or other use of your email address). After you become a subscriber, you can also revisit this tab to manage your subscription details, or unsubscribe (though you would be sorely missed!).

The Categories tab allows you to selectively extract articles which relate to one or another particular topic area.

Recent Posts, Archives, and Search are self explanatory, I believe.

The GoodReads tab features a few random suggestions of books I have enjoyed, while the Good Tech tab features software or hardware I have found particularly compelling (currently, I am featuring Kovid Goyal’s impressive e-book management software app, “Calibre”; Scott MacGregor and Sherman Dickman’s powerful email management application, “Postbox”; and Matt Pizzimenti’s “Privacy Reclaimer”). The Good Sounds and Good Sites tabs respectively share some of my recent musical and internet discoveries.

Of course, if you find something in your wanderings that you think I and our readers might appreciate, please don’t hesitate to let me know!

Across the bottom of the whole site sits the Wibiya toolbar, which offers site search or Internet search tools, a remarkably accurate Multilanguage instant translation application, windows into my Facebook and Twitter pages, tools to share pages with all sorts of social bookmarks or sites of your preference, a “Facebook Like” button (which I do hope you will click!), a handy arrow to take you instantly to the top of whatever page you are on, and a minimize link, to hide the toolbar away discreetly.


The blog can be accesses from any page in the site, simply by clicking the green “db” icon at top right. Alternatively, you may follow the navigational hierarchy, and find the blog section within the “The Process in Action” section of the site.

So there you have it, a quick and easy primer, which I sincerely hope will make your time on this blog, and the site as a whole, more enjoyable and rewarding.

I am thrilled that you enjoy my and my fellow writers’ entries, and thank you for both reading and sharing these articles with your friends. We (myself and my fellow writers) are always aware that our contributions are part of larger conversations, and we hope that some of what we record here encourages you to get more actively involved in one or more of those interactions.

Web Marketing strategist Elyssa Pallai shares her “Top 4” projections here for web marketing in 2010:

The days of SEO as the primary traffic driver to your website are over. Don’t get us wrong, organic search engine optimization isn’t about to disappear as a key traffic driver. And thankfully, Google AdWords is still going strong. However, recent technology trends enable a brave new world of marketing. Ignore them at your peril.

Take real-time, for instance. The next generation of search, aggregation, notification and findability services are being developed using real-time technologies that enable users and machines to receive real-time updates. In a recent post, Robert Scoble said he would be better off curating news than actually attending the Apple launch! What? If you aren’t thinking about how real time, along with social networks, mobile and location-based services fits in your marketing plan, you’re missing an opportunity.

Google’s Great, But Facebook Rocks

In a recent post, ReadWriteWeb’s Marshall Kirkpatrick asked “Why is Google afraid of Facebook?” The answer is because social networking sites have become a key link in the search and information sharing value chain. You would have to be hiding out in a dark hole not to understand social media and the effect it has had on marketing the past couple of years – but surpass search? Oh, right, now I get it: These sites are an important information source for everyone. Importantly, friends’ recommendations are key.

Mobile is Better

Google’s VP of product development recently stated that, “with all the capabilities these phones that are coming out have – like GPS, cameras – we think there is the potential to actually make this mobile Web better than the PC Web.” That is a profound statement for marketing managers. A mobile phone experience better than the web? If you haven’t bought yourself a smart phone like iPhone or Android, we suggest you go out and grab one. Mobile applications are proliferating like rabbits. What would be better than to be first to market and offer your customers an exceptional product experience while on the go.

Perfect product placement

Location-based services mean the ability to market right outside your front door is happening now. Frederic Lardinois reported in June 2009 that 1 in 3 smart phone owners use location based services. Take this simple example. You’re in Vail, you just finished 8 hours on the mountain and now you’re looking for the perfect apres ski location. You’re walking down the Mall, you take your iPhone out of your pocket and ta-da! Buy one-get-one-free margaritas at Las Margaritas. You’re standing right outside. Perfect product placement. And now you can talk about the restaurant and broadcast it immediately to all your friends.

If you aren’t listening to the conversation, you better start. There are numerous listening applications available to get you started in your pursuit to join the conversation and get a handle on positive as well as negative feedback on your product or brand. A simple saved search in Twitter can go along way.

All these trends have a profound impact on how we market to our website guests at ReadWriteWeb. Not only do we have to understand search engine optimization, but the opportunities offered by social media marketing, the new capabilities and possibilities offered by mobile, geolocation, augmented reality and real-time notification and information sharing. One seems to becoming just as important as the next.

If you don’t understand these technology trends as a marketer, you better get out while the getting is good. Enabled by technology, 2010 is already a watershed year for new ways to reach your customers.

Elyssa Pallai is the Marketing and Experience Manager at ReadWriteWeb. Elyssa has been working on the web since 1997 in the USA, UK and New Zealand.