A message from the firm’s President, Nicholas de Wolff:
I have been struggling these past days with how I, a middle-aged white man (albeit of Hispanic ancestry), might express my present despair, disappointment, frustration, and solidarity in a constructive and meaningful way. Reading and sharing the words of a Person of Color, a Woman, an individual more intelligent and eloquent than I, proved to be the most constructive thing I could do. Recognizing that her words are far better than mine might ever be, I append here below a letter written by the Head of School of one of our nation’s most impressive High Schools, which happens to be exclusively for Girls, and happens also to be one of the most inclusive I have ever come across. Dr. Meera Viswanathan is a cultural warrior, and I hope her words affect you as they do me:
Dear Walker’s Students and Walker’s Community,
We have been dealing with a crisis for the last few months in the form of a pandemic beyond our control that has threatened the stability of our nation and our world. Now we are confronting another that is even more serious and tragic because it is one over which we do have control — systemic racism that has resulted in a pattern of killing Black people across the nation because they are Black. This is not new, but it has been exacerbated by the pandemic at hand, as so many inequalities have been.
In times of crisis, people often reach back to their traditions, their ideals, their values. At Walker’s we have our mission, our vision and our meditation as a guide. Our school meditation concludes, as every student knows, with the line “In love lies the key to life.” The philosopher and activist Dr. Cornel West, reminds us that “Justice is what love looks like in public.” If we are to be true to our values at Walker’s, we must be committed to justice because that too is the key to our lives as a society. If some of us have the right to jog, walk home at the end of the day, sleep in our beds without worry that harm may come to us, then all of us must share that same right, that same freedom equally. Again, our meditation enjoins, “Help us to look beyond ourselves and recognize the needs of others.”
Many members of our community, Black and Brown, worry daily about their safety and well-being; they worry especially about their parents and caretakers, their siblings, their relatives and their communities, wondering how to keep them safe and worrying that some day they may be targeted for what has been termed, “living while Black.” Former First Lady Michelle Obama described this as “a heartbreak that never seems to stop.” This cannot continue. All of us need to ask ourselves if the ideals to which we aspire are simply fairy tales which we tell ourselves to go to sleep at night. Or, are they ideals that we are determined to achieve, working every day to get closer to realizing them? This is not about politics; this is about who we are and what we believe in as human beings in terms of justice for all.
It is not enough to be saddened or angry by all that has happened, because those emotions usually dissipate after a week or two as people return to the status quo ante. Now we must ask ourselves something very different — how have these recent events altered how we see the world and ourselves within it? Can we commit ourselves to justice as the embodiment of our love for our Walker’s community? Are we courageous enough to be willing to see our own blind spots, those places of bias within us? Remember again our meditation, “Let us never be afraid to follow where the truth may lead us.”
These killings have engendered protests and uprisings that have resulted in more unrest. It is not enough to condemn the unrest, we must ask ourselves why people en masse are so compelled to abandon the rule of law. The answer can only be because they have felt abandoned by the rule of law. Violence in any form cannot be glorified; it must be abjured. Again our meditation offers guidance, “May we have insight to understand each other, And wisdom to know why we are sometimes misunderstood.”
To the memory of Emmett Till, George Floyd, Breonna Taylor, Ahmaud Arbery, and all those countless others who have lost their lives simply because someone did not like the color of their skin. Or where they were from. Or their religion. Or their political affiliation. Or…
In addition to the indomitable nature of the human spirit, history has also borne witness to the ways in which moments of crisis present opportunities for innovation, reinvention, improvement, and transformation – at the personal, enterprise, and community level.
Along with the more obvious (and worthy of support) Nonprofit relief organizations putting their shoulders to the wheel during this challenging period in world history, a number of commercial enterprises and other private ventures, less accustomed to tackling this sort of circumstance, are rising to the test and inspiring their peers and partners to seek out new models in collaboration, community, and constructive social action.
Médecins Sans Frontières, the World Health Organization, the Red Cross, and others are doing the admirable work for which they were founded: providing services and support to the neediest among us, while also offering vital research and data to help enlightened nations accelerate their journey toward community, social, and fiscal health. Other entities are meanwhile also studying and leveraging their unforeseen circumstances in a noteworthy fashion. As we continue to travel along this unpaved path, possessing only a folkloric sense of our destination, and with no knowledge of the distance or time that we will be traveling, the responsiveness and visibility of many brands and entities will become case studies in corporate social responsibility, stewardship, brand positioning, sustainability, customer relations, and even profitability.
Sometimes a small risk is worth it, if the intent is good, and the initiative is thoughtfully manifest.
The simple yet important early actions taken by numerous grocery brands ( Trader Joe’s, Giant Food, Costco, Target, Whole Foods, to name but a few) to accommodate the higher risk members of our population by establishing special “seniors and immune-system compromised citizens” shopping hours set a tone of thoughtful accommodation that deserves mention. The goodwill garnered was a great bonus, in addition to any maintained or even increased sales volumes. While many questions were still being formed as to transmission, safety, and other considerations, many brands made decisions to welcome, accommodate, and protect those at higher risk, rather than wait and see. Of course, hindsight being what it is, emerging data might have shown the actions to have been somewhat dangerous or foolhardy, but that was not the case this time. Solid protective measures were taken (social distancing, masks, wipedowns, etc), and it was a win-win for all. Sometimes a small risk is worth it, if the intent is good, and the initiative is thoughtfully manifest.
In the absence of clear and timely support action from the Federal Administration, commercial brands such as Crocs, Starbucks, Garnet Hill, and The Company Store are donating their products to frontline workers, while brands including New Balance, Fanatics, Hanes, Razer, and others have shifted production to making masks for frontline workers. Numerous other companies have donated funds to the cause. This is the best of corporate social responsibility, but it has been necessitated largely because of national government failure to proactively and persistently address a crisis that was foreseen years ago.
As and when nations begin the laborious climb out of the present quagmire, it will be important to watch and learn from those infrastructures initiating methodologies that prove most successful at lifting up the social and fiscal health of their citizenry.
Innovation is often manifest at times of highest urgency, and always best realized at moments of purest intent.
Educational systems have meanwhile not been idle. While public and private schools alike scramble to find new models to minimize the disruption to student curriculums in 2020 (and beyond?), some standouts deserve mention: Logitech is giving k-12 teachers free webcams and headsets as they transition to virtual teaching. Audible is making hundreds of their audiobook titles available to students for free. Google, Zoom, and Microsoft are all offering their online meeting and communications tools for free. This is perhaps where we can best see how stewardship and social responsibility can convert fluidly into opportunity. The move by Zoom to take the lead in offering free online learning and meeting facilities to K-12 institutions, notwithstanding privacy and security concerns that they aggressively addressed, skyrocketed the company’s valuation, and it remains strong. At the same time, competitor brands were inspired to not only step up and offer the same deal, but their go-to-market strategies for feature and function improvements were also accelerated and improved. The challenge laid down encouraged a whole fleet of online communication brands to rise together. Innovation is often manifest at times of highest urgency, and always best realized at moments of purest intent.
Schools are scrambling to develop new lesson plans, leverage heretofore peripheral toolsets, and accommodate previously negligible considerations, as they seek to shepherd their students through this challenging period, and give them the best education possible, under the circumstances. Very recently, some school districts have given up on the experiment, citing overwhelming logistical challenges for both teachers and parents.
Meanwhile, around the world, institutions and programs are refusing to let this crisis compromise their commitment to the highest standards in education they are capable of offering. In “better” times, many institutions struggled somewhat passively under the edicts of bureaucratic regional, State, and even national governments. Today, teachers and administrators alike are demanding the best possible support for their students, and many parents are stepping up to help in ways not seen before. Organizations such as Girls With Impact and Coursera are offering their curricula free of charge, and educators are collaborating with impressive transparency and a commitment to high standards in learning and social health alike. Faculty at my daughter’s school, The Ethel Walker School, have been internally sharing best practices and discoveries with enthusiasm and impressive thoughtfulness, and I suspect many other institutions are doing likewise.
It becomes clear, the more I study the varied brands, industries, and markets impacted by this epidemic, that progress and prosperity will be realized first by those entities (professional or otherwise) that embrace a culture of service and community. Transparency and collaboration will be stepping stones that elevate us from our current difficult situation; cooperation and fact-based responsibility will be the guideposts.
Companies that find themselves in suspension can either close down or leverage their skillsets to innovate and enrich their sector and, by extension, our world. In Australia, enterprises such as Passions of Paradise, Wavelength, Ocean Freedom, Sailaway and Quicksilver Cruises are nurturing the Great Barrier Reef in Australia, during the tourism industry’s absence. SodaStream is donating to global NGO WaterAid which provides clean tap water for drinking and washing hands. The sparkling water company, based in Israel, also recently announced its commitment to eliminate the use of 67 billion single-use plastic bottles by 2025 and to switch the packaging for all of its flavors from plastic to metal bottles beginning early next year. Meanwhile, a Los Angeles company, Orly has reconfigured its factory to produce 75% alcohol-based hand sanitizer, and 10,000 bottles will be donated to the City of Los Angeles for distribution throughout the city’s at-risk homeless population. These are just a few examples amidst a growing collection of case studies in community leadership and industry innovation.
What case studies have you come across that demonstrate laudable examples in stewardship, cooperation, and creative innovation, during this time when many might otherwise trend toward apathy and surrender? Is your organization doing some interesting and inspiring work? Do you have a community-building and uplifting idea that deserves to be realized? Let us know!
Transparency and collaboration will be stepping stones that elevate us from our current difficult situation; cooperation and fact-based responsibility will be the guideposts.
Now is an ideal moment to take stock of our performance, and reorient ourselves in the direction of peace, renewal, introspection, and togetherness.
However challenging this past year may have been for you or your business, we hope that the net effect has been a positive one, not only to your bottom line, but to your and your colleagues’ personal sense of wellbeing. We work to live, and may we all live to make our world a little better – whether through art, commerce, social service, or whatever pursuit gets you out of bed at the beginning of your day!
As always, our firm’s marker for success is how much we were able to learn and grow, in any given year. 2019 was no exception, though it had some unforeseen moments!
Our recent engagements have taken us into a variety of new markets and fields, for which I am grateful. Whether working with the UN Foundation on their “Girl Up” initiative, restructuring a nationally syndicated radio talk show for the podcast era, or celebrating the opening of a new local business venture. Our company’s focus remains on people, sustainability (environmental and fiscal), and innovation.
Personal commitments prevented me from spending my usual couple of months with our London and Lisbon teams, but more time in the Los Angeles area allowed for greater participation in some local initiatives.
We continue to enjoy supporting the great work done by the film and TV industry’s Green Production Guide team, and I enjoyed spending a day at the Produced By Conference in early June, roaming the Warner Bros lot, challenging the thousands of industry professionals in attendance to rethink and upgrade their approach to sustainable production. Personal engagement remains the foundation stone upon which fruitful change is built.
Our firm continues to work with and advise a variety of political and educational initiatives and organizations, including the City of Burbank, where we are based. We are passionate about improving the transportation infrastructures and community health of this beautiful city – no small undertaking in an area so slavishly devoted to the automobile! We were thrilled to participate this year in some milestone events and initiatives, including the groundbreaking ceremonies for a bikeway we’ve been working on for a number of years, the continued development of a regional rapid transit system (BRT), and ongoing improvements to the intersections between our regional and local traffic infrastructures (more access for bicycles, pedestrians, and public transportation!). There has been a lot of success in 2019, but, as with all such projects, the movement is glacial and there remains much to be done!
This was a great year for improving the city’s fiscal and functional health, and it’s been a pleasure to welcome new City Manager Justin Hess, while thanking outgoing City Manager Ron Davis for his service. Each person, though cut from different cloth, brings a standard of excellence and service worthy of appreciation. The inimitable Emily Gabel-Luddy, nearing the close of her term, will shortly be succeeded as the City’s Mayor by our other admirable friend Sharon Springer, and I look forward to a period wherein her infectious enthusiasm, love of community, and intelligence will continue to inspire and uplift not only City Staff, residents, and businesses, but the municipalities around us, as California continues to lead the way in facing the challenges and opportunities of our myriad communities.
A summer opportunity to travel back to Seattle, Washington allowed me to catch up with a previous client, OneRedmond, and the numerous technology and entertainment companies with whom we collaborated during our most recent project in the area. Some very interesting progress has been made, including the establishment of a very promising Public/Private partnership serving the Greater Seattle Economic Development area. This region includes not only Seattle itself, but also the wonderful cities of Redmond, Kirkland, and Bellevue. We were also able to spend a good amount of time with another cherished client, one of the Northwest’s top event and hospitality firms with whom we are developing a growth strategy, as they expand into more strategic and global ventures relating to their already impressive core capabilities.
The Northwest region remains a favorite one, and I’m excited to see its continued growth as a hub of innovation and workforce development. The area’s renowned commitment to sustainability and community makes it an excellent breeding ground for the next generation of purpose-driven enterprises.
Bungie Offices in Bellevue, WA
Harebrained Schemes HQ
Big Fish Games in Seattle, WA
Back in Los Angeles, I was recently invited to participate in a long-overdue Mobile World Congress workshop session entitled “Women4Tech”. It was inspiring to see and talk with such a diversity of women leaders in the fields of tech, marketing, engineering, government, and creative production. Some of next year’s most compelling innovations from around the world will be coming from women-led enterprises, and we can only benefit from their contributions, guidance, and insights.
At the end of last year, I was invited by Al Gore to become a Climate Reality Leader, helping to inform and inspire communities to become more actively engaged in combating the undeniable climate crisis we all face. In addition to giving presentations to schools, local governments, corporations, and community organizations, it was an honor to be asked to establish and chair one of the newest Chapters of the global Climate Reality Project. This proved a mighty and worthwhile challenge! During the course of this past year, we recruited more than 40 passionate advocates for responsible stewardship, and together we have made a marked impact on local, state, regional, and national policy and action. We look forward to helping the organization further consolidate and maximize the energy, knowledge, and commitment of these leaders.
Climate Reality Leadership Training in Los Angeles
Climate Leader Workshop
Meeting Climate Reality Leaders from all over the globe
The Southern Poverty Law Center has been a favorite organization, ever since I was a student at Duke University, helping to set up a chapter of the Center’s then-new “Teaching Tolerance” initiative. I’ve long enjoyed supporting the great work done by this laudable organization, and this year we were offered a marvelous opportunity to spend some time with co-founder Joe Levin, as we reviewed the extraordinary efforts undertaken by the SPLC, on behalf of the disenfranchised, marginalized, and oppressed members of our nation’s family. I remain in awe of their passionate zeal and commitment.
While 2019 provided a diversity of opportunities and discoveries, it also unhappily took away important treasures. I was greatly saddened this year to participate in memorial and funeral services for some great people, including my friend, Blake Byrne; an important mentor, David Picker; a previous boss, Michael Lynne; and former colleague and icon, Cokie Roberts. It would be pitiful to attempt here any sort of In Memoriam for such admirable people, so we will instead commit ourselves anew to conducting our professional business in a manner reflecting their integrity, passion, and service. We are sure that each of our friends, colleagues, and clients has experienced the pain of loss this year, in their own unique but equally important way, and we offer each our sympathy. Life is indeed a fleeting gift, the value of which we seem to fail to take full measure, until we find ourselves being ushered toward the exit. To borrow the latest aphorism: KonMari the year ahead, and share the joy you keep!
With Burbank neighbor, Adam Schiff
With SAG-AFTRA President, Gabrielle Carteris
Some friends from the PoC Network
My old friend, the hard-working Antoine de Cazotte
The future must always be seen with optimism. We are looking forward to continuing our work with our newest client: an exciting tech & creative startup venture focused on increasing access for the visually impaired to content otherwise out of reach. We’re eager to see what other opportunities and innovations present themselves next year, in markets and industries that will assuredly teach us new lessons and show us new wonders!
My thanks go not only to my colleagues, but to clients and friends alike who have welcomed us this year into their offices and labs, as well as onto the many studio lots and sets! The opportunity to learn from and watch you invent inspires me on a regular basis!
Driving onto the Disney Lot
Wandering around Disney Studios
Driving on to the Sony Lot
Walking onto the Warner Bros Studio Lot
Wishing you the peace, renewal, and togetherness to which I alluded at the beginning of my post, I close, grateful for a year where the positives outweighed the negatives, and in the hope that this trend continues robustly in the year to come.
Each day that we awake should ideally be a day in which we find and create meaningful impact. Ideally. Of course, some days seem to dictate that deadlines, workloads, and other impediments mitigate our efforts to accomplish even one of these two.
So, today, as we celebrate those individuals who somehow seem to get it all done, and for less pay and often less credit, it behooves us to make that extra effort to find and create meaning.
Who was that one woman, other than your mother, who influenced you so positively that your debt of gratitude remains unpaid? Name her today.
Who is that one woman in your life, professional or otherwise, who you know deserves more than she gets? Whether it is in your power directly or not, may I suggest you make every effort to ensure she finally gets that credit, and – if possible – that pay raise, that promotion, that thanks.
I often get push back from a few urban residents and business owners, whenever I speak at events and propose the idea of widened sidewalks, increased tree canopy, and raised, marked, and/or buffered bicycle lanes. My campaign is not merely in support of a changing streetscape, but for an evolution in how we coexist.
The resistance to my proposals is almost always borne of an innate fear of change. There exists in many of us an unconscious aversion to change, perhaps founded on a sense, however mistaken, that the status quo is always safer. Let’s be clear: it is only safer for those who benefit from that structure, and that structure is always perilous if it sits on unstable foundations. The pillars of fear, untruth, greed, and violence are made of the weakest mortar.
While it is true that the “evil we know” may be more predictable than an unknown and unquantifiable alternative, our evolution is based on a drive to innovate and disrupt. How do we reconcile these instincts that seem so diametrically opposed? We must become living testaments to the notion that oil and water can coexist. It seems a silly suggestion, until you look around at the turmoil that is escalating in otherwise developed communities.
So long as we respond to the “other” with fear and aggression we will never advance our society. We won’t evolve. We must, therefore, offer proposals for change and improvement that are tenable. Proposals tend to work best when they offer opportunity and options.
It might be something as relatively innocuous as getting a town to accept a plastic bag ban; offer them compelling and creative alternatives, such as reusable bags branded with their favorite store. The consumer gets a quality freebie, and the store gets the best sort of marketing possible: free grass-roots brand evangelism!),
convincing your community to finally accept that urban infrastructures require multimodal transportation options, and the streetscape is no longer the exclusive domain of the single-driver combustion fuel vehicle, but rather a vital part of our urban landscape that must be shared and managed with thoughtful consideration for all (develop a well-planned and comprehensive network of multimodal transport options, including pedestrian, bicycle, and public; ensure these options function efficiently and are well-signed; enforce the law for *all* stakeholders; and provide follow-up metrics to prove the merits of the model: social, safety, environmental, and economic);
or encouraging society to accept and adapt to the often complicated but unavoidable complexities and nuisances of the present world in which we live, with a view to improving the future *together*, as opposed to yearning for a yesteryear that only existed for an entitled few.
How do privileged individuals such as myself support positive change, without injecting our own ignorance or arrogance? How do POC, women, the disabled, and other underrepresented constituencies secure their overdue rights, without feeling that they must do it all alone? Societies do not advance by fragmentation. Lasting change works best when we are all invested. How do we acknowledge the nuances that comprise every individual, so we each feel empowered and represented? How do we, ourselves, practice this inclusivity when we’ve perhaps never had to exist in a constant state of powerlessness and underrepresentation?
The questions will be many, and embedded with complexity. I worry that the portal to a stronger society, which can only be unlocked by the many keys of a truly enlightened and unified community, will remain locked longer than we hope. I fear we’ll struggle: pushing angrily against each other, instead of standing shoulder-to-shoulder, confronting the obstacle together.
I don’t have the answers. Our politicians believe they are supposed to provide solutions, and we reinforce that sense with our demands and complaints. Perhaps our political system and its representatives are only supposed to provide thoughtfully crafted legislation and infrastructure. Then, We The People, are obliged to manifest the sustainable solutions that will advance our society, through our daily actions and interactions. Whatever the best option may be, it will not be discovered, let alone developed or deployed, unless we work together. At this juncture, this may seem an unrealistic and possibly untenable option. Do you have a better option? One which recognizes the humanity in each of us? One which respects and supports our equality, even though it may not yet be realized? One which refutes hate, social fragmentation, oppression, and exclusion? If we are only willing to listen to or read opinions that conform to our pre-existing beliefs and values, the status quo will be maintained, until it falls apart – a victim of its own internal frictional forces.
The challenge is in putting that change into action in a way that recognizes the urgency of the need, the diversity of given circumstances, and the enormity of the baggage we each bring to this journey. How do we bring about positive change – inclusively, enthusiastically, intelligently, sustainably, meaningfully, realistically?
Businesses all too often find themselves pulled by powerful gravitational forces into the black hole of “quarterly prosperity at all costs”. The vision becomes about paper profitability, and the true core value is lost in the mists of market competition.
A great business is, however, always tied to a great community, great innovation, and great people. Without those ingredients, the heart of a brand fails, and all the remnant frantic activity is little more than life support, performed on a gradually failing entity.
No matter the size of your venture, be it a startup or multinational, always remember your people, your vision, and your community are your core.
Your presence in the Universe is infinitesimally small, bordering on non-existent. How that strikes you, and what you choose to do with your relatively sub-atomic situation, is the marker of your true and lasting worth. Will you fall prey to the vicissitudes of modern mankind, and limit yourself to the pursuit of personal financial wealth, and perhaps a pompous executive title or two? Does the illusion of power suffice to appease your sense of self-worth? Do you want your life to amount to nothing more than what you alone can sense of it? Do you desire something else from this one-way trip, the destination of which we are all too well aware?
Artists, scientists, inventors, a very few politicians, and their ilk pursue that “something else”. They have – often unconsciously – discovered that acquisition is a reductive enterprise, while contribution is the most sustainable expression of power within our grasp. How much we give to our communities, large and small, determines our place in the Universe, and its longevity. You possess an uncommonly awesome ability to replicate and enhance your presence: through your creations, contributions, influence, and inspiration. The composition of a lovely poem will prove more lasting than most lucrative IPOs. The hours spent preemptively undermining that competitor business would have been much better spent exploring ways to merge your mutual capabilities, in service to even more exciting innovations. Of course someone will exploit your good will for their own selfish ends. They only get to do so once, though. You don’t have to be an idiot to fulfill your greatest potential, but it helps to have a bit of the fool within you. The longer we promote distrust, avarice, self-absorption, and fear; the deeper we dig ourselves into a darkened pit of history that will all too soon be forgotten amidst the vast expanse of space and time that renders all of us to the dust from whence we came.
Who made the mistake of telling you that you were the main character in your narrative? Who told you there was a statute of limitations on dreaming big for others? Who gave you permission to give up on the wonderful plans you had for a better world?
The results of this quirky experiment that is your life will be determined by your willingness to catalyze the elements around you. The greatest leaders are not the most powerful, but the most empowering. The greatest innovations are not the most profitable, but the most fulfilling. Your accomplishments will, in the long term, never be tallied in dollars and cents, but rather in the actions and aspirations of the generations that instinctively perpetuate you, whose all-too-short span of life could prove directly responsible for the more rewarding manifestation of theirs.
There are more things in heaven and earth, Horatio,
Than are dreamt of in your philosophy.
(Hamlet Act 1, scene 5, 159–167)
When we are confronted with something or someone influential or disruptive, it is perhaps unrealistic to expect that person or thing to completely, immediately, and profoundly change us. There is much within each of us that is already great and wonderful, so why must we transform, when a tweak might suffice? Nobody can rightly expect another to become a rabid evangelist for post-impressionist art, just because they saw and enjoyed Van Gogh’s “Starry Night”; one isn’t bound to become a born-again Christian by dint of the fact that one reads a verse of the Bible, and admires its social logic, inconsistent as it might be. Shakespeare’s quote above applies on so many levels, not least of which being how the largely Christian West and mostly Islamic Middle East view one another. How are we to build and maintain truly sustainable and meaningful business relations if we don’t believe that we can relate to one another, on a personal level?
The world within which we live is much larger than the world in which we might be each choosing to live. It’s high time we embraced the opportunity to explore and recognize the shared truths that thrive behind the facade of the “other”.
Chinese philosopher Laozi once wrote “a journey of a thousand miles begins with a single step” (Tao Te Ching, chapter 64). I wonder how many blessings we might extract from this journey of a million smiles…
Next time you travel abroad, assume that the similarities between you and your counterpart are greater than the differences, and work outward from that core position. You may be surprised to find that the result is more profitable for all concerned.
Facebook never intended for its brand to represent a single site called Facebook.com. So, when everyone and their Media auntie started moaning about how Facebook was losing users, simply because a few people were no longer going to Facebook.com to check their newsfeed, the folks at FB HQ just smiled quietly. Why? Because Facebook is not in the business of hosting a global chat-room. Its mission is to connect everyone around the world, wherever they are, and however they choose. Thus, we have Facebook Connect, whereby your FB identity follows you all over the Web and brings your friends with you. It also represents Facebook’s underlying play for ubiquitous presence across the Interwebs.
Facebook has deployed other platform and channel agnostic tools and utilities that integrate their brand more firmly into your daily Net activities, not least of which is today’s release of Facebook Embedded Posts. Now bloggers, site builders, and other content publishers have been advised they can embed Facebook Page content into their distinct destinations:
As of Wednesday afternoon, it wasn’t quite working. Even the Facebook Developer blog posting on this subject only shows links:
What is supposed to happen is that FB Page posts are directly embedded in one’s blog posting, and you, the reader, can interact with the post directly, without having to be redirected to Facebook. You can Like my Page (please Like me! Pleeeaaazzzze!!), add a comment, and share the posting, all without leaving the comfort of my site! When and if it works, this will certainly be one more rung in the ladder of Facebook’s climb to ubiquity across the most used and most inhabited ecosystem in the world, the Net.
Until then, as is often the case with Facebook releases, some iteration is required. I’m not complaining, since everything Facebook has given me has been free (if aggregate data collection is not seen as some sort of tariff). However, many users don’t like this “Release then iterate” model of feature rollout. I wonder how they’ll react this time.